Job Title: Digital Marketing Manager

Company: Otrix Life Science LLP

Location: Sanand Circle, Ahmedabad

Experience: 4–5 Years

Employment Type: Full-Time

Industry: D2C – Beauty & Personal Care

Job Summary

Otrix Life Science LLP is looking for a senior and performance-driven Digital Marketing Manager who can take complete ownership of digital growth, campaign execution, and online revenue. The ideal candidate should be highly analytical, execution-focused, and capable of scaling campaigns in a competitive D2C environment.

Key Responsibilities

Performance Marketing & Growth

Plan, execute, and scale paid campaigns across Google Ads, Meta Ads, and other digital platforms

Manage ad budgets effectively and optimize campaigns for maximum return

Drive customer acquisition and revenue growth through performance marketing

Strategy & Planning

Develop and implement data-driven digital marketing strategies aligned with business goals

Identify new growth opportunities, channels, and campaign ideas

Plan and execute monthly and quarterly marketing roadmaps

Social Media & Coordination

Oversee social media strategy and ensure consistent brand communication

Coordinate closely with the Social Media Specialist for content planning, posting schedules, and campaign execution

SEO & Organic Growth

Lead SEO initiatives including on-page, off-page, and technical optimization

Improve website ranking, visibility, and organic traffic through structured strategies

Website & Conversion Optimization

Monitor website performance and user journey

Optimize landing pages and sales funnels to improve conversion rates

Implement A/B testing and performance improvements

Marketplace & E-commerce Support

Coordinate with the e-commerce team for marketplace campaigns (Amazon, Flipkart, Nykaa)

Align digital campaigns with product launches and promotional activities

Retention & CRM Marketing

Plan and execute email and WhatsApp marketing campaigns

Implement remarketing and customer retention strategies

Analytics & Reporting

Track campaign performance and generate detailed reports

Derive actionable insights to improve marketing effectiveness

Use tools like Google Analytics and Ads Manager for data analysis

Team Coordination

Work closely with content, design, and sales teams for smooth execution

Ensure timely delivery of campaigns and marketing initiatives

Core Requirements (Senior-Level)

4–5 years of hands-on experience in Digital Marketing with strong performance marketing exposure

Proven ability to drive revenue and scale digital campaigns

Strong expertise in Google Ads, Meta Ads, and paid campaign optimization

Solid understanding of D2C and e-commerce business models

Experience managing ad budgets and campaign performance at scale

In-depth knowledge of SEO, SEM, and conversion optimization techniques

Strong analytical mindset with data-driven decision-making ability

Experience working in a fast-paced, target-driven environment

Excellent communication, coordination, and problem-solving skills

Key Skills

Performance Marketing

Paid Ads (Google & Meta)

SEO & Organic Growth

Conversion Optimization

Social Media Strategy

Data Analytics & Reporting

E-commerce Marketing

CRM & Retention Marketing

To Apply Share your resume at 9033330868

Mail : [HIDDEN TEXT]

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