Role Description

This is a full-time, on-site Digital Marketing Internship role based in Pune. As a Digital Marketing Intern, you will support the planning and execution of marketing strategies with a strong focus on Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Social Media Marketing, and Email Marketing.

You will work on improving online visibility across search engines and AI-driven platforms, assist in content optimization, manage social media campaigns, and execute email marketing initiatives. This role offers hands-on experience in both traditional and emerging digital marketing practices.

Key Responsibilities

Assist in SEO activities including keyword research, on-page and off-page optimization
Perform backlink building and outreach to improve website authority
Support GEO strategies (optimizing content for AI platforms like ChatGPT and Google Gemini)
Optimize website and blog content for better ranking on search engines and AI-driven results
Manage and schedule posts across social media platforms (LinkedIn, Instagram, etc.)
Monitor engagement and analyze performance of social media campaigns
Assist in creating and executing email marketing campaigns (newsletters, drip campaigns, promotions)
Maintain email lists and track campaign performance (open rates, CTR, conversions)
Use tools like Google Analytics to monitor traffic and campaign effectiveness
Conduct competitor analysis and stay updated with the latest digital marketing trends

Qualifications

Basic understanding of SEO, social media marketing, and email marketing concepts
Awareness of GEO (Generative Engine Optimization) or willingness to learn AI-driven content optimization
Familiarity with tools like Google Analytics, Search Console, or email marketing tools (Mailchimp, etc.) is a plus
Strong written and verbal communication skills
Analytical mindset with the ability to interpret data and campaign performance
Creativity in content creation and marketing ideas
Ability to manage multiple tasks and meet deadlines
Willingness to learn and adapt to new tools and technologies
Pursuing or completed a degree in Marketing, Business, IT, Communications, or a related field

Stipend & Work Details

Type: Full-time Internship (On-site – Kothrud, Pune)
Stipend: ₹7,000 – ₹10,000 per month (based on knowledge and skills)

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