About the Company

The Waxpol Industries Limited, established in 1950, is a pioneer in Asia in the manufacturing and marketing of high-quality vehicle care, lubricants, automotive detailing products, FMCG maintenance solutions, and industrial consumables. With over 100 premium products and ISO 9001:2015 certification by TÜV Nord (Germany), Waxpol continues to expand across automotive aftermarket, institutional, and service network ecosystems.

About the Role

We are looking for a dynamic and execution-focused Marketing Communications & Activation Manager to lead end-to-end brand communication, campaign execution, and customer activation initiatives.

The role will be responsible for managing mass communication, newsletters, social media, email marketing, WhatsApp campaigns, POS visibility, and on-ground activations, while also designing and optimizing full-funnel marketing campaigns (awareness → engagement → conversion → loyalty).

This is a high-impact role that directly supports sales growth, dealer engagement, and brand visibility across markets.

Key Responsibilities

1. Marketing Communication & Content Management

Plan and execute monthly communication calendars across all channels
Develop newsletters, product communication, campaign creatives, and announcements
Ensure consistent brand messaging across digital and offline platforms

2. Digital Marketing (Email, Social Media & WhatsApp)

Manage and execute campaigns across:
Email marketing (newsletters, product updates, promotions)
Social media (Instagram, Facebook, LinkedIn, YouTube)
WhatsApp marketing (dealer, distributor, and customer communication)
Optimize campaigns through segmentation and performance tracking

3. Campaign Strategy & Funnel Management

Design and manage full marketing funnel:
Primary: Awareness & visibility
Secondary: Engagement & activation
Tertiary: Conversion & sales
Execute integrated campaigns across digital, trade, and on-ground channels

4. Customer Activation & Trade Engagement

Plan and execute:
Retail activations
Dealer & distributor engagement programs
Mechanic / painter / detailer campaigns
Align marketing initiatives with sales objectives

5. POS Visibility & On-Ground Branding

Develop and deploy POS materials (banners, standees, displays, etc.)
Ensure visibility across retail outlets, workshops, and detailing studios
Coordinate with sales teams for execution and audits

6. Loyalty Program Design & Management

Design and manage loyalty programs for:
Dealers and distributors
Mechanics and workshops
End customers
Build retention strategies and repeat engagement mechanisms

7. Conversion & Performance Optimization

Track and optimize funnel performance from awareness to conversion
Improve campaign effectiveness and ROI
Identify drop-offs and implement corrective strategies

8. Vendor & Execution Management

Coordinate with agencies, designers, printers, and media vendors
Ensure timely and high-quality execution of campaigns
Manage budgets and cost efficiency

9. Data Management & Reporting

Maintain customer and channel databases
Track campaign performance and generate insights
Prepare reports on engagement, conversion, and ROI

Qualifications

Bachelor's degree in Mass Communication, Marketing, or related field
2–6 years of experience in marketing communications, digital marketing, or brand activation
Experience in FMCG / Automotive / Retail marketing preferred

Core Skills

Marketing Communications
Digital Marketing (Email, Social Media, WhatsApp)
Campaign Planning & Execution
Brand Activation & POS Marketing
Content Creation & Messaging
Customer Engagement & Loyalty Programs
Data Analysis & Campaign Optimization
Vendor Management

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