Job Purpose

Responsible for including HNI customers into the Preferred programme and offering them a superior customer experience to enhance the profitability of the relationship by increasing the relationship size, cross selling the right products, acquiring family a/cs ,retaining and enhancing the relationship. The RM is also responsible for acquiring new to Bank Preferred relationships.

To be a one point contact for all his financial needs and services, thus enhancing current relationship value and wallet share which will further increase profitability from these relationships.

Key Responsibility Areas :

HNW Portfolio Management (Acquiring, Enhancing, Deepening and Retention)

Liaising with PB/ Preferred RM to flag eligible customers form Classic/ Preferred portfolio
Acquire new customers who meet product criteria
Regular interaction with the customer to build rapport to understand and update the profile.
Enhance the Overall value/book size of the portfolio
Maintain the overall quality hygiene parameters of the portfolio
Cross selling products of the bank based on the customer need
Joint calls being done along with Supervisor as per defined process
Advisory services to be offered based on the requirement in coordination with PBG.
Attrition control of customers
Achieving MTD and YTD Revenue Targets

Operations, Marketing & Processes

Error free documentation for all account opening and all customer instructions (Stop payments, FD Closure, etc)
Ensure KYC AML norms are adhered to at all points of time
Ensure that 5-S norms are adhered to for individual's workstation

Increase in wallet share

Look for opportunities to cross sell any other product of the Bank, to ensure that HDFC Bank is a one stop shop & solution for all banking needs of the Imperia Customer
Sales to family members and associates (all network)
Ensure that optimal levels of Income generating Product Group Holding (IPGH) is reached

Product Penetration & contribution towards focused product

Ensure that an optimal level of Income generating Product Group Holding (IPGH) is reached.
Enhance client's Customer to Group (CTG) level

Customer Service

Ensure quality customer service is delivered. All customer queries and complaints are being resolved within TAT.
The customer is informed about any regulatory or process change. Keep the customer updated on program features.
Ensure timely customer communication on requests and concerns raised.
Proactive complaint management through feedback from customers.
Promoting all direct banking channels and ensuring that the customer is utilizing the same
Ensuring that customers are introduced to the RBH BM and PSO (PBA in case of a non PSO branch) so that there is back up when the customer visits the branch, and the RM is out
Ensure smooth transition of handover/takeover of the portfolio

Educational Qualifications

Key Skills (examples listed below)

Graduation
Post-Graduation

Certifications:

AMFI Certification
IRDA Certification
NCFM Certification (Optional)
Sales and Influencing Skills
Banking Product & Process Knowledge
NRI Product and Regulatory Knowledge
Planning and Organizing Skills
Good Communication skills
Knowledge of Competition & Current trends in the financial Industry.

Experience Required:

Minimum experience in years 2 to 6
Exposure to Portfolio Management segment (Preferred)

Sales & Marketing Engineer For Electronics Test & Measurement Product

Salesforce Developer

National Account Manager-CPS,B2B & prepaid Solutions-Payment Business

Preferred Relationship Manager