About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.

About the role: The YouTube Specialist will support various initiatives within the marketing department aimed at driving Paytm's growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs.

Why join us

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!

About the Role:

We're looking for a YouTube Specialist who can take full ownership of Paytm's YouTube presence. This is not just a content upload role you will strategically manage, optimize, and grow the channel end-to-end, making YouTube a powerful platform for brand storytelling, product education, and organic discovery.

This role requires someone who understands not just content and trends, but also SEO, compliance, algorithm behavior, and audience psychology someone who can confidently make YouTube work for the brand without relying on external agencies.

Key Responsibilities:

YouTube Channel Ownership: Independently manage Paytm's YouTube channel, from content planning to publishing and optimization.

Content Calendar Management: Build a consistent pipeline of content aligned with product launches, campaigns, and brand priorities.

YouTube SEO & Discoverability: Use keyword research, tagging, optimized titles/descriptions, and metadata strategies to boost search visibility and ranking.

YouTube Compliance: Ensure all content complies with YouTube's community guidelines, copyright rules, and platform monetization policies.

Analytics & Reporting: Track performance metrics (CTR, retention, watch time, impressions) and deliver insights with actionable improvements.

Search Gap Resolution: Audit YouTube search behavior around Paytm-related keywords and fill gaps with targeted content.

Collaboration: Work closely with social, marketing, content, and design teams to turn briefs into platform-relevant videos.

Trend Adaptation: Spot and adapt YouTube and Shorts trends, formats, and hooks relevant to the Paytm audience.

Community Engagement: Monitor comments and community tab posts, ensuring brand-safe and responsive communication.

Content Optimization: Improve older content by reworking thumbnails, tags, and titles based on performance insights.

Required Skills & Experience:

Proven experience managing a branded YouTube channel with significant viewership (preferably 100K+ subscribers or 10M+ views)

Strong knowledge of YouTube Studio, algorithm behavior, content strategy, and growth techniques

Expertise in YouTube SEO, keyword research (TubeBuddy, VidIQ, SEMrush, etc.), and metadata optimization

Clear understanding of YouTube's policies, copyright compliance, and branded content rules

Ability to work independently, take initiative, and run the channel without supervision

Comfortable collaborating across cross-functional teams and agencies

Data-driven mindset with strong storytelling and visual judgment

Preferred:

Google's YouTube Certification (via Creator Academy)

Google Ads Video Certification (bonus)

Experience in fintech, tech startups, media platforms, or consumer brands

Exposure to both long-form and Shorts content strategy

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