Job Role: YouTube Monetization & Growth Manager
Job Type: On-site
Location: Mumbai
About Us
SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film, Web and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.
Role:
A performance-driven YouTube strategist responsible for scaling and monetizing. This role focuses on revenue maximization, audience growth, content optimization, and data-led decision-making to drive sustainable channel performance.
Key Responsibilities:
- Lead end-to-end YouTube growth and monetization strategies across multiple regional channels.
- Manage and optimize YouTube channels to improve watch time, subscriber growth, CTR, RPM, and overall revenue.
- Develop SEO-driven metadata strategies (titles, descriptions, tags, keywords) to increase discoverability and organic reach.
- Design and optimize high-converting thumbnails, playlists, cards, and end screens to enhance user journey and session duration.
- Analyze YouTube Analytics (CTR, Audience Retention, Traffic Sources, AVD, RPM) to generate actionable insights and improve content performance.
- Implement monetization strategies including ad revenue optimization, content packaging, and audience segmentation.
- Plan and execute digital expansion and promotional campaigns to strengthen brand presence and engagement.
- Collaborate with creative, editorial, and marketing teams to produce performance-oriented content aligned with audience insights and platform trends.
- Continuously monitor algorithm updates, competitor strategies, and market trends to maintain growth momentum.
Must-Have Skills
- Strong expertise in YouTube Studio & Analytics
- Proven experience in YouTube SEO and metadata optimization
- Thumbnail strategy and CTR optimization
- Deep understanding of YouTube monetization models and revenue optimization
- Data-driven decision-making and performance analysis
- Audience growth and retention strategy
- Content packaging and digital distribution strategy
- Campaign management and cross-functional collaboration
