About Brand:

Minimalist (https://www.beminimalist.co) is a science-backed Indian skincare brand built on the core values of efficacy, transparency, and comprehensiveness. Known for its ingredient-first approach, the brand formulates high-performance skincare products using proven activities and clean formulations. The company believes in creating high-quality products using best-in-class ingredients at its own manufacturing facility. Minimalist empowers consumers with knowledge—clearly stating what goes into each product and why—so they can make informed choices. With a commitment to Hide Nothing, the brand champions authenticity and honesty in skincare, creating solutions that work, without the fluff. With a robust portfolio of 60+ SKUs spanning Skincare, Haircare, and Bodycare, the brand is rapidly expanding its footprint. Focused on enhancing product availability, it is strategically deepening its penetration while strengthening both Modern Trade (MT) and General Trade (GT) channels in India. The brand's global presence now extends across 15+ countries, including key markets such as the UK, USA, UAE, Malaysia, Indonesia, Germany, France & Italy.

Job Title: Influencer Marketing Executive

Experience: 1–2 Years

Location: Jaipur

Industry Preference: Beauty & Personal Care

Education : Bachelor's degree in Marketing, Communications, PR, or a related field

Role Overview:

We are looking for a dynamic and creative Influencer Marketing Executive to manage and execute influencer campaigns across social media platforms, primarily Instagram and Facebook. The ideal candidate should have hands-on experience in influencer outreach, negotiation, campaign execution, and paid media collaboration, with a strong understanding of the beauty and personal care industry.

Key Responsibilities:

1. Influencer Identification & Outreach

Identify, evaluate, and onboard relevant influencers aligned with brand positioning
Build and maintain strong relationships with influencers and talent agencies
Stay updated with emerging influencer trends and content styles

2. Influencer Negotiation & Campaign Management

Handle end-to-end influencer negotiations including deliverables, timelines, and commercials
Execute influencer campaigns from briefing to completion
Ensure timely delivery of content and adherence to brand guidelines

3. Paid Media & Partnership Ads

Plan and execute Meta Ads (Facebook & Instagram Ads) in collaboration with influencer campaigns
Run and optimize partnership ads for better reach and performance
Coordinate with performance marketing teams for campaign alignment

4. Budget Management

Allocate and manage budgets across multiple influencers and campaigns
Track spends and ensure cost-effective campaign execution
Analyze ROI and optimize future budget allocation strategies

5. Performance Tracking & Reporting

Monitor campaign performance using key metrics (engagement, reach, conversions, ROI)
Prepare detailed reports and insights for ongoing and completed campaigns
Suggest improvements based on data-driven insights

Required Skills & Qualifications:

1–2 years of experience in influencer marketing or social media marketing
Strong negotiation and communication skills
Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads)
Understanding of influencer trends, especially in beauty & personal care
Analytical mindset with the ability to interpret campaign performance data
Strong organizational and multitasking abilities

Preferred Qualifications:

Prior experience in the beauty, skincare, or personal care industry
Existing network of influencers and agencies is a plus
Creative mindset with a good eye for content and branding

Key Competencies:

Negotiation & Relationship Management
Campaign Planning & Execution
Data Analysis & ROI Tracking
Creativity & Trend Awareness
Budget Management

Performance Marketing Lead

Digital Marketing Expert

Digital Marketing Manager

Content Strategist (work from home)

Account Management Specialist

Influencer Marketing Specialist

Inside Sales Specialist