Experience: 5.00 + years

Salary: Confidential (based on experience)

Expected Notice Period: 15 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Contract for 12 Months(40 hrs a week/160 hrs a month)

(*Note: This is a requirement for one of Uplers client - CP)

What do you need for this opportunity

Must have skills required:

A/B testing, Ai chatbots, CRM integration, Geo Targeting, Microsoft Ads, Offline Conversions, Conversion Tracking, Google Ads, Landing Pages, Local Service Ads, Negative keywords, Performance Max, Wordpress

CP is Looking for:

Location: Remote | Hours: Flexible WITH_REPLACED partial EST overlap required

About Us

We are a holding company managing multiple pest control and pool service brands. We're an in-house team seeking an ownership-minded paid search expert to scale our location-based advertising programs.

What You'll Own

Google Ads strategy and execution across multiple brands (text ads, Performance Max, conversion tracking, Google Local Service Ads)
Offline conversion uploads and advanced tracking implementation
Complex multi-brand account architecture and campaign structures
Regular performance monitoring, optimization, and stakeholder reporting
Future channel expansion (AI chatbots, emerging ad platforms)

Must-Haves

Deep Google Ads expertise – automated bidding strategies, search term management, conversion optimization
Pest control/home services experience – must understand pest-specific terminology and be able to differentiate between pest types (ants, termites, bedbugs, spiders, rodents, gophers, voles, moles, etc.) to build targeted campaigns beyond generic pest control keywords
Landing page optimization obsession – capable of building landing pages hands-on (we use WordPress but open to faster builders) or effectively coordinating WITH_REPLACED our content team to drive conversion rate improvements
Google Local Service Ads UI experience – comfortable managing LSA campaigns across multiple locations
Flawless English written and spoken communication – you'll work directly WITH_REPLACED internal stakeholders daily
Detail obsession + speed – fast implementation without sacrificing accuracy
Autonomous mindset – we need someone who owns this program, not manages tasks

Your Typical Week (35 Hours Hands-On Keyboard)

This is a high-output role. WITH_REPLACED 3-5 hours of meetings weekly, you'll spend the rest driving continuous optimization across our portfolio. Here's what ownership looks like:

Search Term Management (6-8 hours/week)

Twice-weekly deep dives into search term reports across all 7 brands
Identify and negative out irrelevant queries, add high-performing terms as keywords
Analyze match type performance, adjust exact/broad balance based on conversion data
Document learnings and patterns across different service types and pest-specific queries (termite vs. ant vs. rodent search behavior)

Campaign Performance Analysis (5-6 hours/week)

Daily monitoring of key metrics (impressions, clicks, conversions, CPA) across brands
Weekly deep-dive into performance by campaign, ad group, geo, and time of day
Identify underperforming campaigns or anomalies requiring immediate action
Cross-brand performance synthesis – what's working in pest control that applies to pool

Geo & Coverage Optimization (3-4 hours/week)

Review location bid adjustments and coverage area settings
Update radius targeting as branches expand/contract service areas
Ensure campaigns align WITH_REPLACED actual service territory across 25+ branches
Monitor geographic performance trends and adjust budgets accordingly

Landing Page Optimization & Testing (3-4 hours/week)

Build and launch new landing pages for pest-specific campaigns (termite pages, rodent pages, etc.)
A/B test headlines, CTAs, form placement, and content structure
Analyze conversion rate data and implement improvements
Coordinate WITH_REPLACED content team on messaging when needed
Maintain page speed and mobile optimization standards

Ad Copy Testing & Refresh (4-5 hours/week)

Develop and launch new ad copy variants across brands and pest types
Analyze ad strength scores, implement RSA improvements
Retire underperforming ads, promote winners
Maintain brand voice consistency while optimizing for CTR and conversions

Bidding & Budget Management (1-2 hours/week)

Monitor automated bidding performance, adjust targets as needed
Redistribute budgets based on seasonal demand and branch performance
Review and update bid strategies (Target CPA, Maximize Conversions, etc.)

Monthly Campaign Builds & Updates (4-6 hours/week)

Set up new campaigns for service launches, seasonal offers, pest-specific promotions, or new branches
Build out pest-specific campaign structures (separate campaigns for termites, bed bugs, rodents, etc.)
Update hours of operation across local campaigns
Refresh seasonal messaging (quarterly service pushes, peak season adjustments)
Maintain campaign naming conventions and organizational structure across portfolio

Conversion Tracking & Data QA (30-45 minutes/week)

Weekly sanity checks on conversion tracking accuracy
Upload offline conversions (phone call outcomes, completed jobs)
Flag any discrepancies between Google Ads and CRM data

Reporting & Insights (3-4 hours/week)

Prepare weekly performance summaries for stakeholders
Identify trends, opportunities, and action items across brands
Document tests, learnings, and strategic recommendations
Build and maintain dashboards for real-time visibility

Strategic Initiatives & Testing (3-5 hours/week)

Launch structured experiments (landing page tests, audience tests, etc.)
Research new features, beta programs, or platform updates
Competitive analysis and market research for pest-specific keywords
Plan next month's priorities and optimization roadmap

Microsoft Ads Management (2-3 hours/week)

Mirror top-performing Google campaigns
Monitor performance and adjust based on platform differences
Manage search term reports and negative keyword lists

Ad Hoc & Cross-Brand Coordination (2-3 hours/week)

Quick-turn campaign updates for promotions or urgent needs
Collaborate WITH_REPLACED content team member on messaging and targeting
Troubleshoot technical issues or tracking problems

The Bottom Line: This role requires someone who thrives on continuous optimization, doesn't wait to be told what to do, and can juggle multiple brands without losing sight of details. You'll need to be comfortable working independently 90%+ of the time while staying aligned WITH_REPLACED business goals.

To Apply

Submit an 8-10-minute Loom video covering:

Resume walkthrough (reverse chronological) – for each role, share what you did, one thing relevant to this position, your supervisor's name, and what they'd say about you (honest positives/negatives)
Weekly optimization routine – walk through your typical ad copy refresh and search term report cleansing processes. Explain exactly what you look for in search terms and how you make decisions. Be elaborate, tell us common pitfalls in the interface no one talks about and that rookies fall for.

Ideal candidate has pest control experience, understands pest-specific campaign structures, and can build this program WITH_REPLACED us long-term.

How to apply for this opportunity

Step 1: Click On Apply! And Register or Login on our portal.
Step 2: Complete the Screening Form & Upload updated Resume
Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!