About the Role

We are looking for a strategic and client-focused Associate Director Brand Management to lead key brand relationships, drive revenue growth, and ensure seamless execution of influencer marketing campaigns. This role requires a strong blend of client servicing, strategic thinking, and team leadership, with a deep understanding of the digital and influencer marketing ecosystem.

Key Responsibilities

1. Client Relationship & Account Leadership

Own and manage relationships with key/high-value brand accounts
Act as the primary point of contact for senior client stakeholders
Build long-term partnerships by understanding brand goals, challenges, and growth opportunities
Ensure high client satisfaction, retention, and repeat business

2. Revenue Growth & Account Expansion

Drive revenue growth across existing accounts through upselling and cross-selling
Identify new business opportunities within current clients
Collaborate with the sales/revenue team for renewals and strategic pitches
Own account-level P&L and ensure profitability

3. Strategic Planning & Campaign Direction

Lead end-to-end campaign strategy aligned with brand objectives
Work closely with Planning & Strategy teams to develop impactful influencer marketing solutions
Ensure creative and media strategies are insight-driven and aligned with market trends
Guide teams in building high-quality pitch decks and proposals

4. Campaign Oversight & Execution Excellence

Oversee execution of multiple campaigns to ensure quality, timelines, and deliverables are met
Work closely with Campaign Management and Operations teams to resolve bottlenecks
Ensure adherence to brand guidelines and campaign objectives
Step in for escalation management and critical issue resolution

5. Team Leadership & Development

Lead and mentor a team of Account Managers / Brand Managers
Set clear KRAs, monitor performance, and provide regular feedback
Build a high-performance, ownership-driven team culture
Collaborate cross-functionally with Pricing, Planning, and Campaign teams

6. Stakeholder & Cross-Functional Management

Act as a bridge between internal teams (Sales, Planning, Pricing, Campaign Management)
Ensure smooth communication and alignment across departments
Drive efficiency in processes and workflows

7. Data, Insights & Reporting

Analyze campaign performance and derive actionable insights
Present performance reports and strategic recommendations to clients
Use data to improve campaign effectiveness and ROI

Key Requirements

37 years of experience in brand management, client servicing, or influencer marketing
Proven track record of managing large accounts and driving revenue growth
Strong understanding of influencer marketing, digital media, and content strategies
Excellent communication, presentation, and stakeholder management skills
Strong leadership and team management experience

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