Job Summary:

CITTA is looking for a creative and data-driven Social Media Manager to build a strong digital presence across platforms. The role focuses on content strategy, execution, community engagement, and performance tracking to drive brand awareness, engagement, and growth.

Key Responsibilities:

Social Media Strategy & Content

Plan and execute monthly content calendars aligned with brand goals
Create and manage content for Instagram, LinkedIn & YouTube, and other relevant platforms.
Collaborate with design, video, and marketing teams for high-quality posts and reels.
Stay updated with trends, formats, and platform best practices.

Content Publishing & Management

Schedule and publish posts, reels, stories, and campaigns consistently as per monthly targets.
Ensure brand tone, visual identity, and messaging are followed.
Coordinate with influencers and creators for collaborations (if required).

Community Management

Manage comments, DMs, and audience interactions promptly.
Build and nurture an engaged online community.
Handle customer queries and escalate issues to relevant teams.

Performance Tracking & Reporting

Track performance metrics such as reach, engagement, follower growth, and saves.
Analyze content performance and optimize strategy based on insights.
Share regular performance reports with the team.

Campaigns & Launches

Support product launches, offers, and campaigns through social media.
Assist in planning contests, giveaways, and brand activations.

Influencer Management & Marketing:

Identify and manage influencers aligned with brand values and target audience.
Plan and execute influencer campaigns with clear goals and deliverables.
Coordinate briefs, approvals, timelines, and posting schedules.
Track performance metrics including reach, engagement, and conversions.
Manage barter and paid collaborations with transparency and brand consistency.
Build long-term relationships with creators and partners.
Review campaign performance and share insights for optimization.

Skills & Experience:

2 to 5 years of experience in social media management, preferably with D2C or lifestyle brands.
Strong understanding of Instagram-first content strategies and short-form video formats.
Solid copywriting and storytelling skills with the ability to adapt tone to brand voice.
Working knowledge of social media tools, insights, and performance analytics.
Creative mindset with strong attention to detail and consistency.

Compensation: CTC: 5 – 8.5 LPA (aligned with experience, skill set, and role responsibilities)

Note: Please send us your resumes to [HIDDEN TEXT] | Subject: Application for the role of Social Media & Community Manager.