About the company:

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals:

UltraCare PRO: Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. (https://www.instagram.com/ultracare.pro/) Website -https://ultracarepro.in/

Zealmax Ortho: With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company's global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. (https://www.instagram.com/zealmaxorthoimplants/) Website- https://orthoimplantsindia.com/

Role & responsibilities

Website Sales Ownership

Take complete responsibility for website sales performance from acquisition to conversion ensuring consistent growth in sales and profitability.

Performance Marketing

Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads to drive high-quality traffic and conversions.

Funnel Optimization & CRO

Analyze customer journeys, identify bottlenecks, and improve conversion rates (CRO) across multiple funnels.

Data & Metrics

Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identify performance patterns and make quick, data-backed decisions to improve daily and weekly results.

Tracking & Troubleshooting

Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4. Troubleshoot data discrepancies or attribution issues as needed.

Collaboration & Briefing

Work closely with content and design, and teams to brief creatives and assets that align with performance goals.

Retention & Automation

Manage and optimize Emailer and WhatsApp automation journeys for remarketing, retention, and precision targeting.

AI-Driven Marketing

Stay updated on emerging AI tools and trends in marketing and leverage them to generate faster insights, automate tasks, or enhance campaign outcomes.

Cross-Functional Coordination

Maintain effective communication with internal teams to ensure alignment on goals,

timelines, and deliverables.

Preferred candidate profile:

Min 2-3 years of proven experience in performance marketing (Meta & Google Ads as the

primary channel).

Deep understanding of funnels, retargeting, CRO, and attribution.
This is a Paid Mediafocused role only. SEO is not part of the KRA.
Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and Google Ads Dashboard.
Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset.
Exposure to D2C / eCommerce businesses will be a strong advantage.

Why You'll Love It Here:

Competitive compensation package, up to ?6 LPA, commensurate with experience.
Work in a collaborative environment alongside a visionary team committed to making a meaningful impact.
Comprehensive Mediclaim Coverage and Term Insurance for your well-being.
Robust Employee Reward Policy.
Enjoy half-day Saturdays for a better work-life balance.
Participate in weekly engagement and professional development programs.
Benefit from the Employee Referral Rewards Program.

Job and Interview Location: 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat 380009

If interested, email your updated resume on [HIDDEN TEXT] or whatsapp profile on +918238034256/+91 9875299828.

Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist