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Senior Performance Marketing Specialist (Digital Marketing)

4-7 Years
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  • Posted 7 days ago
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Job Description

Key Responsibilities

Campaign Planning & Execution

  • Plan, execute, and optimize paid campaigns across Google, Meta, and other digital platforms.

Ad Management

  • Manage search, display, video, shopping, and retargeting ads to maximize Return on Ad Spend (ROAS).

A/B Testing

  • Conduct A/B tests on creatives, landing pages, and audience targeting to improve campaign effectiveness.

Performance Analysis

  • Analyze campaign data and deliver actionable insights for continuous improvement.

Cross-Functional Collaboration

  • Work with design, content, and product teams to ensure alignment with marketing objectives.

Budget Management

  • Manage large-scale campaign budgets, ensuring efficient allocation and spend.

Industry Awareness

  • Stay updated on the latest digital marketing trends and platform algorithm changes.

Preferred Candidate Profile

  • 35 years of hands-on experience in performance marketing
  • Expertise in Google Ads, Meta Ads, Google Analytics, and Tag Manager
  • Strong analytical skills with an ROI-focused mindset
  • Experience with app install campaigns and product feed management is a plus
  • Excellent communication and project management abilities

More Info

Job Type:
Employment Type:
Open to candidates from:
Indian

About Company

Mantras2Success aims to be a one stop solution for all the career-related problems of the modern- day professional. We provide job advice along with our top notch recruitment services that are smooth and hassle free, in nature. On the other end, we aid companies in the following ways - 1) Helping them recruit great talent by offering a pool of candidates for them to select 2) Through HR Consulting, we help companies make appropriate HR policies procedures so that HR can be a driver of growth for them. In a nutshell, we bridge the gap between skills and opportunities, and we do it the best in the market.

Job ID: 124962013