Performance Marketing Specialist

Company Name: IMS Group (Interactive Manpower Solutions Private Limited)

Website: https://imsplgroup.com/

Brand Name: IMS nHance (https://imsnhance.com/)

Job Title: Performance Marketing Specialist (Meta Ads)

Job Location: Ahmedabad, Gujarat

Timings:Flexible (US/UK/APAC)

Company Description

IMS nHance specializes in empowering brands and agencies with offshore marketing talent and strategic solutions. With over 20 years of experience in the recruitment industry, the company serves clients across the USA, UK, APAC, and Europe regions. Offering white-label digital marketing services through integrated and plug-in models, IMS nHance helps streamline operations, reduce costs, and drive growth. Headquartered in Ahmedabad, Gujarat, the company operates 24/7 and is GDPR and HIPAA-compliant, holding multiple international certifications for quality and data protection. Their diverse team delivers expertise in content creation, graphic design, digital marketing, and strategic leadership.

Please find below the job description.

About the Role

We are looking for a results-driven Meta Ads Specialist with 34 years of hands-on experience in performance marketing. The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram) and working knowledge of PPC (Google Ads) and LinkedIn Ads.

This role requires someone who understands audience psychology, campaign structuring, funnel strategy, and data-driven optimization.

Key Responsibilities

Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram

Manage full-funnel campaigns (awareness, consideration, conversions, remarketing)

Create and test audience segments, creatives, copy variations, and bidding strategies

Monitor KPIs such as CPL, CPA, ROAS, CTR, and conversion rates

Perform A/B testing and continuous performance optimization

Work on Google PPC and LinkedIn Ads campaigns (as required)

Track and report performance metrics using Ads Manager, GA4, and other analytics tools

Coordinate with creative and content teams for ad copies and creatives

Provide weekly and monthly performance reports with insights and improvement plans

Requirements

34 years of core experience in performance marketing (Meta Ads mandatory)

Proven track record of generating leads/sales through paid campaigns

Working knowledge of Google Ads and LinkedIn Ads

Strong understanding of targeting, retargeting, pixel setup, and conversion tracking

Experience with GA4, UTM tracking, and campaign attribution

Strong analytical mindset with data-driven decision-making ability

Good communication skills (written & verbal)

Ability to manage budgets efficiently and scale campaigns profitably

Good to Have

Experience handling international markets (US/Canada preferred)

Experience in B2B lead generation campaigns

Understanding of landing page optimization and CRO