We are seeking a detail-oriented and strategically-minded professional for Media Buying & Operations within our Advertising Agency. This role is crucial for securing optimal media rates, ensuring seamless campaign execution across various ATL (Above-The-Line) mediums, and maintaining strong relationships with both media suppliers and clients. You will play a key role in making critical decisions about media placement and optimizing campaign performance to achieve maximum client impact.

Key Responsibilities:

Media Buying & Deals:

Coordinate with media suppliers to obtain competitive rates and negotiate deals from channels and publications based on briefs provided by media planners.
Maintain an updated rate card for all media houses and create a comprehensive rate benchmark repository for strategic reference.
Generate Job Status Reports (JSR) on a weekly basis, along with Plans of Action (POA).

Campaign Execution & Monitoring:

Ensure all estimates for clients are accurately raised through Mediaware for all ATL mediums.
Regularly interact with channels post Release Order (RO) to confirm campaign start dates and provide consistent updates on release dates to media planners.
Create, maintain, and publish information on media innovations and market insights, including competitor activities, through strong relationships with media suppliers.
Oversee the execution, buying, and monitoring aspects for designated clients.
Ensure regular monitoring and diligently track make-goods (compensatory ad placements).
Maintain regular interaction with clients regarding spot placements and page positions.

Media Strategy & Optimization:

Continuously assess the efficacy of communication platforms and media channels to make informed decisions about where advertising campaigns will be deployed.
Work collaboratively alongside media planners when executing media-based promotional strategies for clients.
Devise media buying strategies with media planners to achieve the right level of media coverage for campaigns.
Review the success of campaigns and negotiate with media sales agencies to make vital adjustments and changes for optimization.
Manage entrusted budgets wisely, ensuring efficient and effective media spending.

Client Interaction & Reporting:

Send Media Releases (MR) to clients and follow up for all releases.
Handle all work related to execution, buying, and monitoring for designated clients.

Required Skills:

Proficiency in coordinating with media suppliers for rates and negotiating deals.
Ability to ensure estimates are raised through Mediaware for ATL mediums.
Skills in maintaining rate cards for media houses and creating a rate benchmark repository.
Capability to generate weekly JSRs and POAs.
Strong ability to interact with channels to confirm campaign start dates and provide release date updates to planners.
Proficiency in creating, maintaining, and publishing media innovations/market info.
Experience in sending MRs and following up with clients for releases.
Ability to handle designated clients for execution, buying, and monitoring.
Skills in ensuring regular monitoring and tracking of make-goods.
Aptitude for regular interaction with clients for spot placement/page positions.
Ability to assess communication platforms and media channels to make crucial decisions about campaign deployment.
Experience working alongside media planners to execute promotional strategies and devise media buying strategies.
Ability to establish relationships with media sales agencies and potential clients.
Proficiency in reviewing campaign success and negotiating adjustments.
Strong financial acumen to manage budgets wisely.

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