We are seeking a detail-oriented and strategically-minded professional for Media Buying & Operations within our Advertising Agency. This role is crucial for securing optimal media rates, ensuring seamless campaign execution across various ATL (Above-The-Line) mediums, and maintaining strong relationships with both media suppliers and clients. You will play a key role in making critical decisions about media placement and optimizing campaign performance to achieve maximum client impact.
Key Responsibilities:
Media Buying & Deals:
- Coordinate with media suppliers to obtain competitive rates and negotiate deals from channels and publications based on briefs provided by media planners.
- Maintain an updated rate card for all media houses and create a comprehensive rate benchmark repository for strategic reference.
- Generate Job Status Reports (JSR) on a weekly basis, along with Plans of Action (POA).
Campaign Execution & Monitoring:
- Ensure all estimates for clients are accurately raised through Mediaware for all ATL mediums.
- Regularly interact with channels post Release Order (RO) to confirm campaign start dates and provide consistent updates on release dates to media planners.
- Create, maintain, and publish information on media innovations and market insights, including competitor activities, through strong relationships with media suppliers.
- Oversee the execution, buying, and monitoring aspects for designated clients.
- Ensure regular monitoring and diligently track make-goods (compensatory ad placements).
- Maintain regular interaction with clients regarding spot placements and page positions.
Media Strategy & Optimization:
- Continuously assess the efficacy of communication platforms and media channels to make informed decisions about where advertising campaigns will be deployed.
- Work collaboratively alongside media planners when executing media-based promotional strategies for clients.
- Devise media buying strategies with media planners to achieve the right level of media coverage for campaigns.
- Review the success of campaigns and negotiate with media sales agencies to make vital adjustments and changes for optimization.
- Manage entrusted budgets wisely, ensuring efficient and effective media spending.
Client Interaction & Reporting:
- Send Media Releases (MR) to clients and follow up for all releases.
- Handle all work related to execution, buying, and monitoring for designated clients.
Required Skills:
- Proficiency in coordinating with media suppliers for rates and negotiating deals.
- Ability to ensure estimates are raised through Mediaware for ATL mediums.
- Skills in maintaining rate cards for media houses and creating a rate benchmark repository.
- Capability to generate weekly JSRs and POAs.
- Strong ability to interact with channels to confirm campaign start dates and provide release date updates to planners.
- Proficiency in creating, maintaining, and publishing media innovations/market info.
- Experience in sending MRs and following up with clients for releases.
- Ability to handle designated clients for execution, buying, and monitoring.
- Skills in ensuring regular monitoring and tracking of make-goods.
- Aptitude for regular interaction with clients for spot placement/page positions.
- Ability to assess communication platforms and media channels to make crucial decisions about campaign deployment.
- Experience working alongside media planners to execute promotional strategies and devise media buying strategies.
- Ability to establish relationships with media sales agencies and potential clients.
- Proficiency in reviewing campaign success and negotiating adjustments.
- Strong financial acumen to manage budgets wisely.
