Department: Internet Marketing

Job Title: PPC Team Lead

Technology Category: PPC

Location: Mohali, Punjab

Experience Required: (3-4 Years of Experience)

Qualification: Any Graduate

About Us Deftsoft:

Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for freshers and early-career professionals to learn and thrive.

Job Summary:

We are looking for an analytical, strategic, and result-oriented PPC Team Lead with 4-6years of hands-on experience in running and optimizing paid advertising campaigns. The ideal candidate will have in-depth expertise in Google Ads, Meta Ads (Facebook/Instagram), and performance marketing, along with a proven ability to manage budgets and deliver measurable results.

Key Responsibilities:

Lead the planning, execution, and optimization of multi-channel paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, Bing, etc.).
Define and drive PPC strategy in alignment with overall digital marketing goals.
Supervise, mentor, and support a team of PPC executives and specialists, ensuring consistent performance and professional growth.
Review and refine ad copy, creatives, and landing pages for maximum conversion impact.
Generate detailed performance reports and insights using platforms like Google Analytics, Google Ads, Meta Ads Manager, etc.
Collaborate with cross-functional teams including SEO, content, and design to align marketing efforts.
Manage client communication, campaign presentations, and performance reviews as needed.

Requirements:

Bachelor's degree in Marketing, Business, IT, or a related field.
34 years of proven experience in managing and optimizing PPC campaigns (Google Ads, Meta Ads, and more).
Google Ads and Meta certifications are a plus.

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