Sr. PPC Executive

Department: Internet Marketing

Job Title: PPC Team Lead

Technology Category: PPC

Location: Mohali, Punjab

Experience Required: (3-4 Years of Experience)

Qualification: Any Graduate

About Us Deftsoft:

Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for freshers and early-career professionals to learn and thrive.

Job Summary:

We are looking for an analytical, strategic, and result-oriented PPC Team Lead with 4-6years of hands-on experience in running and optimizing paid advertising campaigns. The ideal candidate will have in-depth expertise in Google Ads, Meta Ads (Facebook/Instagram), and performance marketing, along with a proven ability to manage budgets and deliver measurable results.

Key Responsibilities:

• Lead the planning, execution, and optimization of multi-channel paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, Bing, etc.).
• Define and drive PPC strategy in alignment with overall digital marketing goals.
• Supervise, mentor, and support a team of PPC executives and specialists, ensuring consistent performance and professional growth.
• Review and refine ad copy, creatives, and landing pages for maximum conversion impact.
• Generate detailed performance reports and insights using platforms like Google Analytics, Google Ads, Meta Ads Manager, etc.
• Collaborate with cross-functional teams including SEO, content, and design to align marketing efforts.
• Manage client communication, campaign presentations, and performance reviews as needed.

Requirements:

• Bachelor's degree in Marketing, Business, IT, or a related field.
• 34 years of proven experience in managing and optimizing PPC campaigns (Google Ads, Meta Ads, and more).
• Google Ads and Meta certifications are a plus.