We are seeking a highly experienced Media Buyer with strong expertise in Lead Generation and Pay Per Call campaigns across Google, Meta, and other performance channels. The ideal candidate should excel at driving high-intent inbound calls, delivering quality leads, optimizing CPL/CPA, and managing large budgets with precision.

Key Responsibilities:

Plan, launch, and optimize Pay Per Calland Lead Generation campaigns across Google, Meta, Native, and other performance channels on verticals like Debt, Home Improvement, BFSI, travel, etc.
Manage the complete campaign lifecycle setup, tracking, routing, quality monitoring, reporting, and optimization.
Use advanced tracking tools such as RedTrack, Everflow, Ringba, Hyros, etc., for real-time call tracking, attribution, and performance insights.
Conduct continuous A/B testing across ads, creatives, keywords, audiences, and landing pages to improve call volume and reduce CPL/CPA.
Analyze KPIs, including Call Quality, CVR, CPL, CPA, ROAS, CTR, and take data-backed optimization decisions.
Collaborate with internal teams to refine funnels, IVR flows, landers, and routing strategies to maximize call conversion.
Ensure all campaigns comply with platform policies, vertical regulations, and Pay Per Call standards.
Stay updated with the latest industry trends, compliance norms, tools, and ad-tech innovations.

Requirements

7+ years of proven experience in Lead Generation & Pay Per Call (PPC) campaign management.
Deep understanding of key performance metrics: CPL, CPA, ROAS, CTR, CVR, Call Conversion, and profitability frameworks.
Advanced hands-on experience with:
Google Ads (Search, Display, YouTube)
Meta Ads
Native platforms (Taboola, Outbrain, RevContent, etc.)

Call-tracking & attribution tools: RedTrack, Everflow, Ringba, Hyros, CallRail, etc.
Strong experience with attribution modelling, call routing, IVR logic, and analytics platforms.
Sharp analytical skills with the ability to read data, derive insights, and execute rapid optimizations.
Ability to manage high budgets with accountability, ownership, and strategic thinking.
High-energy, solutions-oriented mindset a builder who gets things done, not just someone who manages tasks.

Why Join us

Work directly with Tarang (Founder) in building a high-impact, execution-focused performance team.
Opportunity to operate at scale across global Pay Per Call & Lead Gen markets.
High autonomy, high ownership ideal for someone who loves to execute, solve, optimize, and scale.
Be part of a team where DOERS thrive and results matter.

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