We are seeking a highly experienced Media Buyer with strong expertise in Lead Generation and Pay Per Call campaigns across Google, Meta, and other performance channels. The ideal candidate should excel at driving high-intent inbound calls, delivering quality leads, optimizing CPL/CPA, and managing large budgets with precision.
Key Responsibilities:
- Plan, launch, and optimize Pay Per Calland Lead Generation campaigns across Google, Meta, Native, and other performance channels on verticals like Debt, Home Improvement, BFSI, travel, etc.
- Manage the complete campaign lifecycle setup, tracking, routing, quality monitoring, reporting, and optimization.
- Use advanced tracking tools such as RedTrack, Everflow, Ringba, Hyros, etc., for real-time call tracking, attribution, and performance insights.
- Conduct continuous A/B testing across ads, creatives, keywords, audiences, and landing pages to improve call volume and reduce CPL/CPA.
- Analyze KPIs, including Call Quality, CVR, CPL, CPA, ROAS, CTR, and take data-backed optimization decisions.
- Collaborate with internal teams to refine funnels, IVR flows, landers, and routing strategies to maximize call conversion.
- Ensure all campaigns comply with platform policies, vertical regulations, and Pay Per Call standards.
- Stay updated with the latest industry trends, compliance norms, tools, and ad-tech innovations.
Requirements
- 7+ years of proven experience in Lead Generation & Pay Per Call (PPC) campaign management.
- Deep understanding of key performance metrics: CPL, CPA, ROAS, CTR, CVR, Call Conversion, and profitability frameworks.
- Advanced hands-on experience with:
- Google Ads (Search, Display, YouTube)
- Meta Ads
- Native platforms (Taboola, Outbrain, RevContent, etc.)
- Call-tracking & attribution tools: RedTrack, Everflow, Ringba, Hyros, CallRail, etc.
- Strong experience with attribution modelling, call routing, IVR logic, and analytics platforms.
- Sharp analytical skills with the ability to read data, derive insights, and execute rapid optimizations.
- Ability to manage high budgets with accountability, ownership, and strategic thinking.
- High-energy, solutions-oriented mindset a builder who gets things done, not just someone who manages tasks.
- Work directly with Tarang (Founder) in building a high-impact, execution-focused performance team.
- Opportunity to operate at scale across global Pay Per Call & Lead Gen markets.
- High autonomy, high ownership ideal for someone who loves to execute, solve, optimize, and scale.
- Be part of a team where DOERS thrive and results matter.
