You should apply if you have:

4-5 years of proven experience in managing social media strategy, content, and performance for a consumer brand or digital-first company

Strong understanding of digital platforms, including Instagram, YouTube, Facebook, and LinkedIn, with hands-on experience in content planning and campaign execution

A data-driven mindset with the ability to interpret insights, track KPIs, and optimize for engagement and conversions

A creative flair for storytelling and trend adaptation, especially within fitness and nutrition categories

Experience collaborating cross-functionally with design, performance marketing, and content teams to deliver cohesive campaigns

You should not apply if you:

Are not comfortable owning and driving the full social media strategy end-to-end

Struggle with consistency, deadlines, or maintaining creative quality under pressure

Don't enjoy experimenting with new formats like reels, shorts, or trending content

Are not actively engaged in understanding evolving social media trends and consumer behavior

Lack an understanding of performance metrics or brand positioning

Skills Required:

Expertise in social media strategy, planning, and analytics

Strong creative ideation and content briefing abilities

Experience in influencer marketing and collaborations

Familiarity with paid social campaigns and performance metrics

Ability to use tools like Meta Business Suite, Google Analytics, and social listening platforms

Deep understanding of content formats suited to different platforms

Awareness of trends in the health, fitness, and nutrition space

What will you do

Develop and execute the overall social media strategy aligned with brand objectives

Plan and manage the monthly content calendar across all social platforms

Lead content ideation and ensure timely production and publishing of posts, reels, and campaigns

Analyze performance metrics, track engagement, and prepare actionable insights for growth

Identify and collaborate with relevant influencers and creators for brand campaigns

Partner with design and content teams to ensure all assets are on-brand and visually consistent

Keep the brand ahead of the curve by spotting trends and adapting them creatively

Monitor competition and industry best practices to enhance Nutrabay's digital footprint

Work Experience:

4-5 years of relevant experience in social media marketing, preferably within a D2C, FMCG, or lifestyle brand

Working days: Monday - Friday

Location: Magnum Global Park, Gurugram, Haryana (Work from Office)

Perks:

Work with a fast-growing health and nutrition brand with massive social reach

Opportunity to lead campaigns that shape brand voice and engagement

A creative environment where innovation and experimentation are encouraged

Cross-functional collaboration with marketing, design, and product teams

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.

Working with Nutrabay can be fun and a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty,y that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.

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