Tickadum - Access Everything

We're building India's access-first experiences platform. We curate and package premium global and domestic experiences — sports, concerts, cultural moments — and make them accessible across price points. India's experience economy is exploding. Access is fragmented, unreliable and often unaffordable. The platform is solving that — by combining technology, partnerships and storytelling. We are not building yet another platform. We are building a category.

Key Responsibilities:

1. Content Strategy & Execution

Develop and manage content across website, app, email, and social platforms
Write and oversee high-quality content for sports experiences, blogs, and campaigns
Ensure consistent brand voice and storytelling across all touchpoints
Collaborate with designers and external creators for visual and video content.

2. Marketing Operations & Coordination

Work cross-functionally with product, operations, partnerships, and tech teams
Coordinate with vendors, agencies, and partners for content and campaign deliverables
Manage backend updates for campaigns (offers, listings, banners, etc.)
Ensure timely execution and smooth operational flow of all marketing activities.

3. Performance Marketing Support & Optimization

Support paid marketing efforts with content, creatives, and landing page inputs
Monitor campaign performance metrics (traffic, conversions, engagement)
Analyse results and optimize campaigns for better ROI
Run A/B tests on creatives, messaging, and user journeys.

4. Website & Platform Content Management

Oversee website/app content updates related to campaigns and experiences
Ensure accuracy, SEO optimization, and user-friendly presentation
Collaborate with content/ops team for timely uploads and updates

5. Insights & Reporting

Track and report campaign performance with actionable insights
Use data to refine content strategy and marketing planning
Stay updated on sports trends, user behaviour, and competitor activity

6. End-to-End Campaign Management

Plan and execute integrated marketing campaigns across digital channels
Own campaign calendars aligned with sports seasons, events, and key moments
Manage campaign timelines, deliverables, and execution from start to finish
Coordinate launches including landing pages, creatives, and platform updates

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field
3–5 years of experience in marketing, preferably in digital, e-commerce, or consumer platforms
Strong experience in content creation, campaign planning, and execution
Excellent project management and coordination skills
Strong written and verbal communication skills

Preferred Skills

Experience in sports, travel, or experience-based platforms
Understanding of SEO, performance marketing, and analytics tools (Google Analytics, Meta Ads, etc.)
Familiarity with CMS tools and basic marketing tech stacks
Ability to interpret data and translate insights into action

Influencer & Content Marketing Executive

Marketing Executive – Content & Campaigns