About the Role

We are looking for a Digital Marketing Manager who will take end-to-end ownership of DSW's digital presence, demand generation, and conversion ecosystem.

This is a high-impact, hands-on role where you will operate across brand, performance, content, and growth-ensuring that everything digital not only looks strong, but also drives measurable pipeline.

You will work closely with leadership, sales, and product teams to translate a complex, category-defining narrative into a clear, compelling, and high-performing digital engine.

Key Responsibilities

Digital Strategy & Ownership

Define and execute DSW's overall digital marketing strategy aligned to GTM priorities
Own all digital channels end-to-end, ensuring consistency, performance, and scale

Demand Generation & Performance Marketing

Plan and execute multi-channel campaigns across LinkedIn, Google, and retargeting
Drive qualified leads, optimize CPL, and contribute directly to pipeline
Continuously test and optimize creatives, messaging, and targeting

Website & Conversion Optimization

Own the DSW website as a primary growth asset
Build and optimize landing pages, funnels, and conversion journeys
Improve conversion rates across all digital touchpoints

Content & Digital Storytelling

Drive digital-first content across website, campaigns, and social
Translate complex AI and enterprise narratives into clear, high-impact messaging
Ensure consistency across all digital communication

Search & Discoverability (SEO + AI Ecosystems)

Lead organic growth across traditional SEO and emerging discovery layers
Build strategies for visibility not just on Google, but across AI-driven platforms such as ChatGPT, Gemini, and other answer engines
Create intent-driven, high-authority content that ranks, surfaces, and gets referenced

Social & Digital Presence

Own and grow DSW's presence on LinkedIn and other relevant channels
Build thought leadership and engagement with CXO and technical audiences

Email Marketing & Nurture

Design and execute email campaigns and lead nurture journeys
Segment audiences and improve engagement, conversion, and meeting generation

Analytics & Performance Tracking

Own end-to-end funnel metrics: traffic → leads → MQL → SQL → pipeline
Build dashboards and generate actionable insights to improve performance

MarTech & Tools

Manage marketing tools, CRM integrations, and automation workflows
Ensure seamless data flow between marketing and sales

Cross-Functional Collaboration

Work closely with sales, product, and leadership teams
Align marketing efforts with revenue goals and GTM strategy

Digital Asset Ownership

Own and continuously improve all digital assets including website, landing pages, campaigns, and content

What We're Looking For

5–7 years of experience in B2B digital marketing
Strong hands-on experience across:
Performance marketing (LinkedIn, Google)
Website and conversion optimization
Content and SEO
Proven ability to drive qualified leads and pipeline impact
Strong analytical mindset with experience in marketing metrics and reporting
Ability to operate at both strategic and execution levels

Good to Have

Experience in AI, SaaS, or enterprise technology
Exposure to global markets (US/UK)
Familiarity with AI-led search and discovery trends

Why Join DSW

Work on a category-defining product in enterprise AI
Build and scale the digital engine from the ground up
High ownership, high visibility, and direct impact on growth

Location

On-site (India)

Sales Manager-Business Banking-Sales-Sales

Senior - Finance Advisory

Senior Process Manager - Retail Operations RCC Recon

BA4 Equity Research / Strategy

Executive Secretary

Digital Marketing Manager (On-site | India)

Social Media Executive