The Agency Development Manager is responsible for fostering and maintaining relationships with partner agencies and driving their growth and success. The role involves working closely with agency partners, providing strategic guidance, support, and resources to help them achieve their business objectives. The Agency Development Manager also collaborates with internal teams to develop and execute effective strategies for partner engagement and development.

KEY RESPONSIBILITIES

Partner Relationship Management

Establish and maintain strong relationships with partner agencies, acting as their main point of contact.
Understand partners goals, challenges, and needs to provide appropriate support and guidance.
Conduct regular meetings, check-ins, and performance reviews with partners to assess their progress and address any concerns.

Business Development

Identify growth opportunities within partner agencies and develop strategies to maximize their potential.
Collaborate with partners to create joint business plans, set targets, and track progress.
Support partners in generating new business, acquiring clients, and expanding their customer base.

Training and Enablement

Assess partners skills and knowledge gaps and provide training and development opportunities.
Conduct workshops, webinars, and training sessions to enhance partners understanding of products, services, and industry trends.
Share best practices, resources, and tools to enable partners to effectively promote and sell products/services.

Performance Monitoring and Analysis

Monitor partner performance against key metrics and goals.
Analyze data and generate reports to assess partner performance and identify areas for improvement.
Provide insights and recommendations based on data analysis to drive partner growth and optimize performance.

Cross-Functional Collaboration

Collaborate with internal teams, such as Sales, Marketing, and Product Development, to align strategies and support partner initiatives.
Coordinate with the Marketing team to develop co-marketing initiatives, campaigns, and materials for partner agencies.
Work with the Sales team to create joint sales opportunities and support partner-led sales activities.

Requirements

Bachelor's degree in Business, Marketing, or a related field (or equivalent work experience).
Proven experience in partner management, business development, or account management.
Strong understanding of the agency landscape and the ability to navigate agency dynamics.
Excellent interpersonal and communication skills to build and maintain effective relationships.
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
Demonstrated ability to think strategically, identify opportunities, and develop actionable plans.
Self-motivated, proactive, and able to work independently as well as in a team.
Proficiency in using CRM systems, project management tools, and other relevant software.
Willingness to travel as needed to meet with partners and attend industry events.

Assistant Manager Business Development

Agency Development Manager