Key Responsibilities:
Sales Strategy & Execution:
- Develop and implement regional sales strategies aligned with overall business objectives for the ophthalmic portfolio.
- Monitor and analyze sales data, market trends, and competitor activities to inform decision-making.
- Promote ophthalmic products to healthcare professionals (HCPs), optometrists, ophthalmologists, and clinics.
Target Achievement & Sales Planning:
- Achieve regional sales targets for revenue, profitability, and market share.
- Manage the sales pipeline, including forecasting, budgeting, and planning.
Team Leadership & Development:
- Lead, mentor, and manage a team of Area Sales Managers (ASM) and Medical Representatives (MRs).
- Conduct training and development programs to enhance team performance and product knowledge.
- Set performance expectations, monitor KPIs, and provide constructive feedback.
Key Account Management:
- Build and maintain strong relationships with ophthalmologists, hospitals, clinics, and distributors.
- Negotiate and manage contracts with major clients and distributors in the assigned region.
Market Expansion & Business Development:
- Identify new business opportunities, including geographic expansion, new accounts, and partnerships.
- Collaborate with marketing for product launches, promotional activities, and customer engagement programs.
Compliance & Reporting:
- Ensure adherence to company policies, ethical sales practices, and regulatory compliance.
- Submit accurate sales reports, forecasts, and market intelligence to senior management.
Cross-functional Collaboration:
- Work with marketing, medical affairs, and supply chain teams to align with business goals.
- Provide market feedback to product management and R&D for portfolio improvement.
