Objective: To drive value/revenue/profitability objectives as per AOP of PepsiCo India Foods through execution as per set standards, while building capability for future success.
Achieve market unit objectives in terms of value, market share, profitability, and growth by developing and implementing the Unit Annual Operating Plan (AOP) through targeted market strategies, expansion efforts, and brand/category activation within specific channels. Additionally, focus on enhancing the unit team's capabilities and fostering engagement.
Reportees: Direct - 4 Area Sales Managers (Skip Level Manager of Customer Executives/Sales Officers), Indirect- 35 CEs
Responsibilities
Delivering value/revenue targets as per AOP & Deliver Trade Spend productivity through Discount management, Distributor ROI, Cost/Expense control Measures
Build capability and enhance engagement with distributors to ensure a win-win relationship for both PepsiCo and distributor, ensuring distributor retention. As the responsible executive for the Scale Distributors Partners (SDP) Perfect Store Program within the unit, establish mutually beneficial strategic relationships with distributor management/owners and actively contribute to their capability development. Take the lead in driving the Joint Business Planning Process with key distributors.
Hold the executive ownership of extensive Regional Modern Trade/Key Accounts wiring within the marketplace.
Ecomm/ future growth/ consumer buying
Driving team to ensure market execution as per plans, to increase outlet base and enhance asset charging.
Build capability in frontline team, through coaching and training using work withs, one on one
Monitor progress against the monthly plan during weekly commitment meetings and monthly review meeting
Achieve growth and hit sales targets by successfully managing the sales team
Design and implement a strategic business plan that expands company's customer base and ensure it's strong presence
Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
Present sales, revenue and expenses reports and realistic forecasts to the management team
Identify emerging markets and market shifts while being fully aware of new products and competition status
Qualifications
Skills
Demonstrates exceptional leadership abilities, with experience in managing large teams
Possesses extensive expertise in Sales Operations and effective Market Execution
Exhibits a relentless drive for achieving results and maintaining a winning mentality.
Displays an executive presence that effectively represents PepsiCo in relevant external forums at a Multi State level.
