You'll be our: Zonal Marketing Manager
You'll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad
You'll be Aligned with: Zonal Marketing Head
You'll be a member of:Marketing Team
What you'll do at Ather:
- Zonal Marketing & Business Planning:
- Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.
- Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more
- Manage Brand Ather in Zone(s)
- Conceptualize & manage regional campaigns:
- Derive regional insights from sales funnel, research, market travels and more
- Build micro-campaigns to leverage regional insights solve regional challenges
- Strengthen brand positioning, build salience and aspiration in the region
- Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more
- Manage new-market GTM & launches in the zone(s)
- Implementing centrally-driven campaigns in zone(s) via sales & agency partners
- Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)
- Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project
Here's what we are looking for:
- Ability to build new processes and systems to drive marketing operations in zone(s)
- Ability to work with sales counter parts & agency partners
- Wholistic business understanding: marketing, media, trade & sales
- Strong brief writing skills
- Knack of picking customer insights through data & consumer interactions
- Campaign & project management skills
- Openness to travel 5 to 7 days every month
You bring to Ather:
- An MBA in marketing (or related stream) from tier 1/2 institutes
- Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry
