Zonal Manager - South

5-7 Years

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Early Applicant

Job Description

Ideal Candidate Profile

Experience

Overall Experience: 57 years
Domain Expertise: Trade Marketing
Experience must include retail branding with hands-on exposure to execution of:
ACP boards
GSB boards
Display walls
Product display stands
Must have worked on mass-scale retail formats (Kirana stores / Mom & Pop outlets), not limited modern trade or franchisee-driven formats.
Ideal candidates should have executed branding in min 1,0002,000 retail outlets annually.

Functional Skills

Retail Marketing:
Deep understanding of ground-level retail branding and visibility execution.
Proven experience in Kirana/mass retail outlet branding, including multi-state projects.
Vendor Management:
Hands-on experience in managing regional/national vendors for execution.
Should have driven vendor negotiation, alignment, and quality control.
Budget & P&L Exposure:
Must have worked on budget planning, allocation, and tracking at a zonal/regional level.
Familiarity with P&L impact of trade marketing activities.

Team & Stakeholder Management

Should have managed or guided regional teams directly or indirectly.
Experience in reporting to senior marketing or sales leadership (BTL Head / Zonal Marketing Manager / Regional Sales Manager).
Not suitable: profiles limited to MIS, coordination roles, or purely execution follow-up without ownership.

Geographical & Language Fit

Prior exposure to Southern states (Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala) is good to have
Proficiency in local languages (Telugu, Tamil, Kannada, Malayalam) is a strong plus.
Ability to travel extensively across these regions is a must.