Overview
We are looking for an experienced YouTube Manager to lead and scale our YouTube presence for the Offline vertical. The ideal candidate will have 34 years of hands-on experience in managing YouTube channels within the EdTech ecosystem, especially for offline coaching centres, and a strong record of driving subscriber growth, watch time, and lead generation. This role requires a blend of content strategy, data-driven decision-making, stakeholder coordination, and execution excellence.
Roles & Responsibilities
- Own the YouTube strategy and content calendar aligned with academic cycles and business goals
- Drive channel growth through content optimization (SEO, thumbnails, titles, retention, CTR)
- Coordinate with academic, marketing, design, and production teams for end-to-end execution
- Analyze performance metrics and use insights to improve growth, engagement, and conversions
- Manage content and live sessions for offline centres while maintaining brand consistency
- Track competitors and EdTech trends to identify growth opportunities
Skills & Qualifications
- 34 years of YouTube management experience in the EdTech sector
- Experience working with offline coaching centres, especially in JEE and NEET
- Proven track record of scaling YouTube channels
- Strong understanding of YouTube analytics, algorithms, and SEO
- Excellent stakeholder coordination and execution skills
- Data-driven mindset with strong content judgment
