About AiSensy
AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.
- Enabling 100,000+ Businesses with WhatsApp Engagement & Marketing
- 400Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year
- Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
- High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
- Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors
About the Role:
We are looking for a YouTube Manager to lead AiSensy's video content strategy, storytelling, and channel growth on YouTube. As a video-first platform, YouTube is a core part of our brand marketing, customer education, and inbound lead generation. In this role, you'll strategize, produce, publish, and optimize high-performing content tailored for business and tech audiences, working closely with internal and external video production teams.
If you're data-driven, obsessed with video SEO and storytelling, and passionate about scaling a high-impact B2B YouTube channel, this is the role for you.
Key Responsibilities:
- Own the end-to-end YouTube strategy – from content planning and scriptwriting to publishing and performance tracking.
- Create a minimum of 5-8 engaging videos per week, including explainers, product walkthroughs, interviews, tutorials, and Shorts.
- Develop video content calendars aligned with product launches, campaigns, industry trends, and SEO goals.
- Work with a team of video editors, designers, and content writers to deliver polished and impactful content on time.
- Innovate and experiment with new content formats, such as YouTube Shorts, live streams, and interactive videos to engage with a diverse audience and stay ahead of platform trends.
- Optimize videos for search and discovery using strong SEO practices (titles, tags, thumbnails, descriptions, playlists).
- Track and report on key metrics like CTR, watch time, retention, and subscriber growth to inform future video strategies.
- Develop and implement advanced YouTube SEO strategies, including keyword optimization, A/B testing of thumbnails/titles, and leveraging YouTube analytics to enhance content discoverability.
- Collaborate with marketing, branding, and communications teams to ensure a unified content strategy and alignment with broader brand initiatives and marketing goals.
- Actively engage with the YouTube community, responding to comments, feedback, and fostering meaningful discussions to enhance brand loyalty.
- Stay updated on emerging trends, YouTube algorithm updates, monetization rules, and best practices for channel growth.
What You Bring:
- 3+ years of hands-on experience managing a YouTube channel, ideally in a tech or B2B product space.
- Strong understanding of YouTube SEO, video analytics, A/B testing of thumbnails/titles, and channel optimization strategies.
- Proven experience producing both long-form and short-form (Shorts) content at high frequency and quality.
- Creative and strategic thinker with strong storytelling abilities and a knack for simplifying complex ideas.
- Familiarity with tools like YouTube Studio, VidIQ, TubeBuddy, and video editing tools.
- Excellent planning and project management skills – able to maintain a content calendar and delivery pipeline.
- Strong communication and copywriting skills.
- Bonus: Experience with live streaming, webinars, and audience engagement on YouTube.
Why Join AiSensy
- Lead and scale the YouTube function at one of India's fastest-growing SaaS startups
- High-growth environment with direct impact on brand and business
- Opportunity to work closely with leadership, marketing, and product teams
- Flat hierarchy, quick decisions, and ownership-driven culture
- Competitive salary + growth opportunities
