YouTube Channel Optimization Specialist

We are seeking a YouTube Channel Optimization Specialist to lead the growth and search visibility of our YouTube presence. You will be responsible for the end-to-end packaging of our content ensuring every video is technically optimized for search and designed to trigger the YouTube recommendation engine.

Open Position: 2

Responsibilities:

1. Video SEO & Metadata: Perform deep keyword research to optimize video titles, descriptions and tags. Ensure correct implementation of chapters, end screens, cards and pinned comments.

2. A/B Testing & Packaging: Lead thumbnail and title A/B testing frameworks to improve Click-Through Rate (CTR). Create repeatable packaging playbooks based on performance data.

3. Retention Analysis: Analyze audience retention curves to identify drop-off points. Provide actionable feedback to the production team on improving hooks, pacing and video structure.

4. Channel Hygiene: Manage the daily operations of the channel, including upload schedules, playlist organization and community tab engagement.

5. Competitor & Trend Monitoring: Conduct regular audits of competitor channels to identify whitespace opportunities and pivot strategies based on platform algorithm shifts.

6. Performance Reporting: Track and report on KPIs such as Average View Duration (AVD), Impressions CTR and Subscriber Conversion Rate.

Required Skills & Qualifications:

1. 6 months to 1 year of proven experience managing and growing YouTube channels (media or publisher experience preferred).

2. CTR, Optimisation tools like ike vidIQ or TubeBuddy, SEO practice is a must

3. Advanced proficiency in YouTube Studio and YouTube Analytics.

4. Ability to translate complex data into creative strategies (e.g. identifying viral-ready segments from long-form content).

5. Strong stakeholder management to collaborate across editorial, video production and social teams.

Salary: Rs. 20,000/- to Rs. 25,000/-

Work Timings: 9:00am to 6:00pm

Full Time (work from office), Bangalore.

Education: Bachelor's degree in Marketing, Communications or a related field (or equivalent practical experience).