Website & Digital Foundation

Key Responsibilities

• Own the website strategy, structure, and performance including UX, conversion optimization, and technical SEO
• Manage the CMS (e.g., WordPress, Webflow, HubSpot CMS, etc.) maintaining and updating content, pages, and site functionality
• Collaborate with designers, developers, and content creators to launch new pages, microsites, and landing pages
• Ensure web performance (page speed, mobile responsiveness, accessibility, etc.) is continuously optimized
• Track and report on KPIs using tools like Google Analytics, Search Console, and Tag Manager
• Implement and manage SEO best practices, both technical and content-driven
• Own or collaborate on the digital infrastructure stack (DNS, hosting, security plugins, integrations)
• Ensure the website aligns with brand guidelines and delivers a cohesive user experience
• Oversee A/B testing, heatmaps, and other CRO tools to improve user engagement and lead generation
• Support digital compliance (e.g., GDPR, cookie policies, accessibility)
• Stay current on industry trends, tools, and best practices in digital/web strategy

Requirements

• 37 years of experience managing websites and digital platforms
• Hands-on experience with CMS platforms (e.g., WordPress, Webflow, Shopify, or custom CMS)
• Strong understanding of SEO, UX/UI, and web analytics
• Experience working with Google Analytics 4, Google Tag Manager, and Search Console
• Basic to intermediate HTML/CSS knowledge; JavaScript or web dev experience is a plus
• Excellent project management and cross-functional communication skills
• Experience working with designers, developers, and external agencies
• Eye for detail and quality assurance you catch bugs before users do
• Familiarity with conversion rate optimization (CRO) tools and frameworks