Web Developer

Job Title: Web Developer

Department: : Strategy ,Wonderchef Head Office, Powai, Mumbai

Reporting To: Strategy Head

Experience: 3–6 Years

Employment Type: Full Time

Work Mode: Work from Office

About Wonderchef:

Wonderchef is a leading Indian consumer appliances and cookware brand, offering a wide range of innovative, high-quality products designed for modern Indian kitchens.

As we continue to strengthen our digital and e-commerce presence, we are looking for a hands-on Web Developer who can take ownership of Wonderchef's website development, performance, user experience, integrations, and ongoing digital enhancements.

About the Role

We are looking for a skilled and proactive Web Developer to join our Head Office team and work closely with the CMO and Marketing/E-commerce teams.

The role will be responsible for developing, maintaining, optimizing, and continuously improving Wonderchef's website and digital platforms. The ideal candidate should have a strong understanding of modern web technologies, e-commerce platforms, website performance, responsive design, analytics, and third-party integrations.

This is a hands-on role suited for someone who can independently manage website development requirements while working closely with internal stakeholders, agencies, and technology partners.

Key Responsibilities:

1) Website Development & Maintenance:

· Develop, maintain, and enhance Wonderchef's website and digital properties.

· Build responsive, mobile-first, and user-friendly web pages.

· Develop and manage landing pages for marketing campaigns, product launches, promotions, and seasonal campaigns.

· Implement website changes, enhancements, new features, and UI improvements.

· Ensure website functionality, compatibility, security, and performance across browsers and devices.

· Identify and resolve website bugs, technical issues, broken links, and performance-related problems.

2)E-commerce & Conversion Optimization:

· Work closely with the CMO, Marketing, E-commerce, and Performance Marketing teams to support business and campaign requirements.

· Optimize website journeys to improve user experience, engagement, and conversion rates.

· Support implementation of CRO initiatives, including landing-page optimization, CTA optimization, navigation improvements, and A/B testing.

· Ensure product pages, categories, offers, banners, and promotional content are implemented accurately and efficiently.

· Support website requirements for product launches and promotional campaigns.

3)Integrations & Technical Management:

· Manage and support integrations with third-party platforms and tools such as payment gateways, CRM, analytics platforms, marketing tools, APIs, and other business applications.

· Coordinate with external technology vendors/agencies for website development and technical requirements.

· Troubleshoot integration issues and ensure smooth functioning of critical website journeys.

· Work with internal teams to understand requirements and translate them into effective technical solutions.

4)Website Performance & Analytics

· Monitor website speed, performance, uptime, and technical health.

· Identify opportunities to improve page load speed, Core Web Vitals, and overall website performance.

· Implement and support Google Analytics, Google Tag Manager, pixels, conversion tracking, and other marketing technologies.

· Work with Marketing and Performance Marketing teams to ensure accurate tracking of campaigns and customer journeys.

· Analyze website performance data and recommend technical improvements wherever required.

5)SEO & Technical Optimization:

· Implement technical SEO best practices in collaboration with the SEO/Marketing team.

· Optimize website structure, URLs, metadata, schema, redirects, internal linking, and other technical SEO elements.

· Ensure new website features and pages are developed with SEO and performance considerations in mind.

· Identify and resolve technical issues that may impact search visibility.

6)Cross-functional Collaboration:

· Work closely with Marketing, E-commerce, Performance Marketing, Creative, Product, Customer Service, and other internal teams.

· Understand business requirements and convert them into practical web solutions.

· Manage multiple website requests and prioritize tasks based on business impact and urgency.

· Provide technical inputs for new digital initiatives and campaigns.

· Maintain clear documentation of website changes, integrations, processes, and technical configurations.

Required Skills & Experience:

· 3–6 years of relevant experience in web development, preferably within e-commerce, D2C, consumer brands, retail, or digital businesses.

· Strong hands-on experience with HTML, CSS, JavaScript and modern web development practices.

· Experience working with CMS/e-commerce platforms such as Shopify, Magento, WooCommerce, or similar platforms.

· Good understanding of responsive web design and cross-browser compatibility.

· Experience with APIs, third-party integrations, payment gateways, and webhooks.

· Working knowledge of Google Analytics / GA4 and Google Tag Manager.

· Understanding of website performance optimization and Core Web Vitals.

· Good understanding of technical SEO fundamentals.

· Experience with Git/version control and basic debugging tools.

· Strong problem-solving and troubleshooting skills.

· Ability to work independently and manage multiple priorities.

Good to Have

· Experience working with a D2C/e-commerce consumer brand.

· Experience with Shopify Plus or other enterprise e-commerce platforms.

· Knowledge of React.js / Next.js or other modern JavaScript frameworks.

· Understanding of CRO, A/B testing, and personalization tools.

· Experience working with CRM, CDP, marketing automation, or personalization platforms.

· Basic understanding of UI/UX principles.

· Experience working with digital marketing and performance marketing teams.

Key Competencies

· Strong ownership and accountability

· Analytical and problem-solving mindset

· Attention to detail

· Strong execution orientation

· Ability to work in a fast-paced environment

· Strong stakeholder management and communication skills

· Ability to translate business requirements into technical solutions

· Curiosity to learn and keep up with evolving web technologies

Location

Wonderchef Home Appliances Pvt. Ltd. Head Office – Powai, Mumbai

Reporting To: Strategy Head.