Web Designer (Conversion-Focused) – Project Basis / On-Demand

Role: Web Designer (Conversion-Focused) – Project Basis / On-Demand

Work Model: Remote | Project-Based | Long-Term Collaboration Preferred

Role Overview

We are seeking a skilled Web Designer to support ongoing design improvements and UI refinements across our website. This is a project-based role focused on enhancing visual clarity, usability, and conversion performance without disrupting existing functionality or advertising workflows.

The ideal candidate understands how to design for performance-driven websites, particularly those handling paid traffic and service bookings.

This role will involve periodic projects such as landing page refinements, UI enhancements, layout adjustments, and occasional social media creatives.

Primary Responsibilities

• Design and refine website pages to improve usability, clarity, and visual consistency.
• Optimize landing pages used for paid advertising campaigns, ensuring strong visual hierarchy and call-to-action visibility.
• Make UI adjustments to existing pages without breaking layout structure, tracking scripts, or performance.
• Create modern, clean layouts that align with premium service positioning.
• Refine spacing, typography, icons, visual flow, and section structure across pages.

Support design work for:

• Landing page tweaks
• New service page layouts
• Conversion-focused redesigns
• Mobile responsiveness improvements
• Visual improvements to booking workflows

Create visual assets such as:

• Website banners
• Icons and UI elements
• Occasional social media graphics
• Simple marketing visuals

Collaborate with internal teams to implement design revisions quickly and efficiently.

Key Deliverables (Typical Projects)

• Landing page redesign or refinement
• Homepage UI polish and spacing optimization
• Service page layout improvements
• Mobile UI fixes
• Conversion-focused section redesigns
• Banner and visual element creation
• Social media creative templates (occasionally)

Required Skills & Experience

Strong experience in modern web design principles.

Demonstrated experience designing conversion-focused landing pages.

Proficiency in:

Figma

Adobe XD or equivalent

Canva (secondary support)

Strong understanding of:

Typography and spacing

Visual hierarchy

UX/UI fundamentals

Mobile-first design

Conversion optimization basics

Experience working with WordPress-based websites preferred.

Ability to design without disrupting existing structure or performance.

Preferred Experience (Highly Valuable)

Experience designing for:

Service-based businesses

Lead-generation websites

Transportation, travel, or hospitality websites

Understanding of:

Landing page optimization

User behaviour patterns

Call-to-action placement

Trust-building design elements

Experience working alongside developers or WordPress implementers.

Basic knowledge of:

Page speed optimization

Responsive design testing

Google Ads landing page principles

Working Model

Project-based assignments shared as needed.

Clear scope and deliverables defined before each task.

Turnaround expectations:

Small tweaks: 24–48 hours

Page redesigns: 2–5 days

Larger projects: Timeline agreed in advance

Communication via Slack / Email.

Long-term collaboration preferred for continuity.