Web Content Writer

Position: Content Writer

Company: I Knowledge Factory (IKF)

Industry: Digital Marketing

Location: Pune (Swargate)

Position Overview:

As a Content Writer, you will play a crucial role in crafting engaging and compelling content across various digital channels to drive audience engagement, brand awareness, and lead generation. You will collaborate closely with cross-functional teams to develop content strategies aligned with business objectives and target audience preferences.

Responsibilities:

Develop high-quality and engaging content for digital channels including website, blog posts, social media, email newsletters, whitepapers, case studies, and more.

Conduct thorough research on industry trends, target audience preferences, and competitive analysis to inform content strategy and messaging.

Write clear, concise, and persuasive copy that effectively communicates brand messaging and resonates with target audiences.

Collaborate with internal stakeholders, including marketing, design, and product teams, to ensure content is aligned with brand voice, style guidelines, and marketing objectives.

Stay updated on industry trends, best practices, and emerging technologies in content marketing to continuously improve content quality and effectiveness.

Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines and editorial standards.

Collaborate with external partners, freelancers, and agencies as needed to scale content production and meet business objectives.

Stay organized and manage multiple projects simultaneously, adhering to deadlines and prioritizing tasks effectively.

Requirements

Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

4+ years of Proven experience as a content writer or similar role, with a strong portfolio showcasing writing samples across different formats and channels.

Exceptional writing and editing skills, with a keen eye for detail and proficiency in grammar, punctuation, and AP style.

Strong research skills and ability to distill complex information into clear, concise, and engaging content for diverse audiences.

Ability to work independently and collaborate effectively in a team environment, taking ownership of projects from concept to execution.

Excellent communication skills, with the ability to effectively communicate ideas, feedback, and project updates with stakeholders.

Creative mindset with a passion for storytelling and finding innovative ways to connect with audiences.

Adaptable and resourceful, with the ability to thrive in a fast-paced, dynamic environment and manage shifting priorities effectively.

Company Website - https://www.ikf.co.in/