Description
We are looking for an experienced Web Analytics professional to join our team in India. The ideal candidate will have a strong background in web analytics and a passion for data-driven decision making.
Responsibilities
- Analyze web traffic data and user behavior to provide insights for improving website performance.
- Develop and implement web analytics strategies to track key performance indicators (KPIs).
- Create detailed reports and dashboards to communicate findings to stakeholders.
- Collaborate with marketing and product teams to optimize online campaigns and user experience.
- Stay up-to-date with industry trends and best practices in web analytics.
Skills and Qualifications
- 5-6 years of experience in web analytics or a related field.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong analytical skills with the ability to interpret complex data sets.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with SQL and data visualization tools like Tableau or Power BI.
- Excellent communication skills, both written and verbal.
