Key Responsibilities
Strategic Marketing & Planning
- Develop and execute comprehensive marketing strategies and annual business plans for East African markets, aligned with organizational goals.
- Conduct market research, competitive benchmarking, and pricing analysis to identify opportunities, anticipate market trends, and inform strategic decisions.
- Lead brand and portfolio management, including product positioning, messaging, lifecycle management, and promotional campaigns across multiple therapeutic areas.
Business Development & Partnerships
- Build and maintain strong relationships with regional distributors, institutional customers, key accounts, and regulatory authorities.
- Support tender participation, institutional business development, and pricing strategy.
- Identify and develop new business opportunities to expand market reach and drive revenue growth.
Execution & Cross-Functional Leadership
- Collaborate with international sales, regulatory, supply chain, finance, and QA teams to ensure seamless execution of marketing initiatives.
- Plan and implement medical and trade marketing activities, including CMEs, RTMs, conferences, digital campaigns, and field promotions.
- Monitor brand performance, profitability, and ROI of marketing initiatives, recommending corrective actions and improvements where necessary.
- Lead and mentor a small marketing team, fostering high-performance culture, collaboration, and knowledge sharing.
Impact & Outcomes
- Drive measurable brand growth and portfolio expansion in emerging markets.
- Strengthen regional distributor partnerships and institutional relationships.
- Enhance market visibility, customer engagement, and long-term business sustainability.
- Influence strategic decision-making and contribute to shaping the company's presence in East African markets.
Desired Candidate Profile
- Bachelor's degree in Pharmacy, Life Sciences, or related discipline; MBA in Marketing or International Business preferred.
- 1015 years of pharmaceutical marketing experience, including 35 years managing international or emerging markets.
- Strong understanding of East African pharma market dynamics, regulatory environment, and tender/institutional business models.
- Demonstrated experience in brand management, new product launches, and portfolio lifecycle management.
- Excellent analytical, communication, negotiation, and stakeholder management skills.
- Ability to work effectively with multicultural teams and cross-functional stakeholders.
- Willingness to travel extensively across East African markets.
Travel: Frequent travel across East African markets, including Kenya, Tanzania, Uganda, Ethiopia, and additional markets within East Africa.
