WBP: Current Account Product

About the Role

The role encompasses complete ownership of the Current Account Product - Service , communication and

commercialization. Also, the role requires a thorough understanding of the various regulations and guidelines related to

current accounts.

Key Responsibilities

. Development of current account service infrastructure, maintenance and monitoring of the same.

. Establishing client communication framework

. Creating high quality current account marketing material for commercialization of the products

. Co-ordination with IT and other stakeholders to develop digital self-service journeys

. Formalizing strategies for migrating customers from branch dependent paper-based service channels to digital

channels

. Monitoring & improving customer service delivery TAT & quality

. Expanding the network of dedicated current account service desks

. Co-ordinate with the channel teams to effectively manage product penetration

. Monitor the internal processes for efficiency

. Monitor internal and regulatory communication pertaining to the products / program

. Create Direct to customer campaigns/alliances to funnel digital leads

. Lead projects/activities for ensuring program / product awareness and mind share amongst internal resources

. Coordinate and build strong work relationships with various internal groups: IT, Sales, Marketing, Operations, Risk, Compliance, Process Quality . Create sales enablers, knowledge series for supporting the stakeholders with necessary information . Identify process changes leading to cost optimization through automation, eliminating redundancy and Simplification

Qualifications

Optimal qualification for success on the job is:

. Graduate / Post Graduate

. Minimum 15 years experience in banking

Role Proficiencies:

. Domain knowledge in current account Product, onboarding Process and servicing

. Knowledge of regulatory guidelines and norms

. Co-ordination skills with various cross-functional teams to complete projects within defined timelines.

. Good communication (both verbal and written) skill in English

. Should have good interpersonal skills and the ability to lead a team.

. Advanced spreadsheet and numerical analysis skills

. Project management and Time Management skills

. Must be a self-starter, a highly motivated person able to work in a fast paced and dynamic environment with

vague concepts

. Ability to analyze processes and reengineer them.