Walk in drive for Marketing Automation Associate at PuneLocation on 27th & 28th March 2026
Greeting from Infosys BPM Ltd.,
You are kindly invited for the Infosys BPM:MEGAWalk-In Drive on 27th & 28th March2026 atPune.
Note:Please carry copy of this email to the venue and make sure you register your application before attending the walk-in. Please mention Candidate ID on top of the Resume
Please use below link to apply and register your application.
https://career.infosys.com/jobdescjobReferenceCode=PROGEN-HRODIRECT-240974
Interview Information:
- Interview Date: 27th & 28th March 2026
- Interview Time: 10:00 Am to 01:00 PM
- Interview Venue: PUNE -Infosys BPM Limited, Ascendas International Tech Park SEZ, PH-III, Plot No.18, Building Juniper, Ground Floor, International Tech Park, Rajiv Gandhi Info Park, MIDC, Phase III, Hinjewadi, Pune-411057, Maharashtra, India
Documents to Carry
- Please carry 2 set of updated CV (Hard Copy)
- Carry any 2 photo Identity proof (PAN Card mandatory/Driving License/Voters ID card/Passport)
Job Description
Job Role: Marketing Automation Associate
Job Location: Pune
Experience: 3+ yrs
Marketing Automation
The Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Acceleration for Marketing Automation delivers on our objectives by bringing to life client journeys across channels, building experiences that drive engagement, and streamline automation processes across B2B, B2C, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.
Key Responsibilities and Duties:
- Familiarity with SF Personalization/ Interaction Studio to set up sitemaps and defines which elements on a web page are getting personalized/which data maps to which element.
- Familiarity with JavaScript and web architecture for embedding the Evergage script and ensuring it fires properly on the page
- Familiarity with front end web HTML and CSS to ensure web templates created in MCP are displayed properly on the page
- Familiarity with Data Cloud and Data Extensions to publish/pull in data used for segments of any web personalization
- Experience coding HTML, XML, Javascript, Ampscript, plus a strong working knowledge of SQL query development and CSS structure
- Experience connecting CMS (Sitecore, Adobe Experience Manager, other) platform content into marketing automation platform to enable personalization across channels at scale.
- Develop / Lead installation and configuration of WebSDK, creating sitemap blueprint, site config and content zones.
- Develop reusable marketing content leveraging MCP templates aligning with content personalization strategies.
- Architect personalization solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention
- Develop server-side java scripts adopting industry standard best practices.
- Develop MCP unified customer profile from custom and standard attributes
- Create ETL scripts to enable impart of customer data
- Create / Lead creation of client-side handlebar js template scripts aligning with business
- Experience leveraging dynamic content to support A/B and multi-variate testing across digital and traditional channels.
- Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights.
Check for hands-on SFMC/Marketing Cloud Personalization, CMS integration, strong data and scripting skills, and experience with dynamic content and testing.
Preferred Qualifications:
- 3+ years experience in marketing automation, demand generation, and/or marketing operations
- 2-3 years experience on Marketing Cloud Personalization / Interaction studio
- Bachelor's degree in engineering, Science, or a related field
- Hands on experience with FMC marketing automation platforms and tools
- Design SF Marketing Cloud Personalization components enabling engaging customer experience
- Excellent analytical skills with the ability to analyze data and metrics to identify trends and insights that inform campaign optimization and strategy
- Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams
- Excellent written and verbal communication skills
Additional Responsibilities and Duties:
- Architect automation solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention.
- Develop reusable marketing content leveraging SFMC content builder aligning with content automation strategies.
- Design SF Automation Studio automation workflows based on business and technology requirements.
- Implement omni channel customer experience leveraging SFMC platform components and tools.
- Collaborate with marketing, sales, and IT teams to align on strategy, optimize performance, and build customer journeys.
- Monitor and analyze campaign performance metrics and use data-driven insights to optimize future campaigns and improve ROI.
Thanks & Regards
Infosys BPM
