We're looking for a VP of Sales who has done it all — cold outreach, closing six-figure deals, and running the numbers at the end of the quarter. You'll own our entire revenue motion, from building the first repeatable playbook to tracking the metrics that tell us whether it's working. You'll report directly to the CEO and be a founding member of the go-to-market leadership team.
This is a role for someone who started on the ground — carrying a bag, working a territory, learning to close — and grew into someone who can read a funnel, diagnose a stall, and build a team around a repeatable process. If you've lived both sides of SaaS sales and are energised by the early-stage, we want to talk.
What You'll Own
- Define and execute the end-to-end sales strategy across mid-market and enterprise segments
- Hit and exceed ARR, pipeline, and net retention targets set with the CEO
- Build and manage a high-performing team: AEs, SDRs, and Sales Ops over time
- Establish a repeatable outbound and inbound motion from scratch, including ICP refinement
- Own the full sales cycle: discovery, demo, negotiation, contract, and handoff to Customer Success
- Partner with Product on feedback loops and with Marketing on pipeline programs
- Stand up CRM hygiene, forecasting discipline, and sales tooling (HubSpot / Salesforce)
- Represent the company in key customer and prospect relationships at the executive level
- Define individual and team quota structures for AEs — set targets that are ambitious, data-backed, and tied to company ARR goals
- Define and own revenue growth rate targets; model pipeline coverage, ramp timelines, and capacity planning to hit quarterly and annual milestones
- Analyse historical sales data to surface win/loss patterns, deal velocity trends, segment performance, and rep-level productivity insights
- Conduct regular customer feedback sessions (new wins, churned accounts, and expansions) to sharpen messaging, ICP fit, and competitive positioning
- Identify and systematically remove bottlenecks across the sales funnel — from lead response time and demo-to-close ratios to handoff friction with Customer Success
What We're Looking ForMust-Haves
- 7+ years in B2B SaaS sales with a clear progression: SDR or AE → senior closer → sales leader
- Has personally closed deals — you know what it feels like to carry a number and hit it
- Ground-level experience: cold outbound, discovery calls, demos, negotiations, and contract close
- Proven ability to track, interpret, and act on sales metrics — pipeline coverage, win rates, deal velocity, CAC, and churn signals
- Experience setting quota for reps and building comp plans tied to ARR targets
- Comfortable in a CRM day-to-day (HubSpot or Salesforce) — not just dashboards, but the data underneath
- Has owned growth rate targets and presented forecast and performance to a CEO or board
- Strong instinct for what's slowing deals down — and the discipline to fix it systematically
