VP/AVP/Sr. Manager - Business Development (Channel Loyalty)

About the job

You will lead the end-to-end sales lifecycle for AdvantageClub.ai's channel loyalty platform, focused on helping enterprises across India strengthen engagement with their distributor, retailer, and influencer networks. The platform enables brands to design and automate loyalty programs based on predefined KPIssuch as sales volume, frequency, or engagementwhile offering real-time visibility and personalized rewards through role-based data access. This role calls for a strategic, hands-on leader who can independently drive lead generation, engage senior stakeholders like CMOs, Channel Heads, and Trade Marketing Leads, close enterprise deals, and collaborate cross-functionally to ensure seamless onboarding and long-term success. The candidate should be capable of driving growth independently, with the ability to scale and lead a team as needed.

Responsibilities

Lead Generation & Prospecting:

• Identify and generate high-quality leads among Indian companies by targeting CMOs, Sales Heads, Channel Heads, and similar roles through research, networking, cold outreach, and industry events.
• Build and maintain a robust sales pipeline using CRM tools.

Sales Lifecycle Management:

• Manage the complete sales process, from lead nurturing to pitching the SaaS platform's capabilities, including automated incentive calculations, transparent reporting, and role-based data access.
• Conduct product demonstrations, negotiate contracts, and close deals to meet or exceed sales targets.

Client Relationship Management:

• Foster strong relationships with senior stakeholders to understand their business needs and position the platform as a strategic solution.
• Act as the primary point of contact, ensuring client needs are met from sale to post-launch support.

Internal Coordination & Client Onboarding:

• Collaborate with product, marketing, and customer success teams to ensure smooth client onboarding and implementation of tailored loyalty solutions.
• Provide insights to enhance platform features based on client feedback and industry trends.

Market Strategy & Growth:

• Stay informed on industry trends, competitor offerings, and the evolving needs of Indian companies in Channel loyalty automation.
• Develop and execute strategic sales plans to penetrate the market and drive revenue growth.

Independent Leadership:

• Drive sales autonomously, with the ability to scale efforts if leading a team.
• Mentor team members (if assigned) to achieve collective goals.

Qualifications

4+ years of B2B sales experience selling SaaS platforms, loyalty solutions, or incentive automation solutions to Indian companies.

Proven track record of engaging senior stakeholders (CMOs, Sales Heads, Channel Heads) and achieving sales targets.

Strong understanding of sales incentive automation, including automated calculations, data transparency, and role-based access.

Exceptional communication, presentation, and negotiation skills, with the ability to articulate technical and business value propositions.

Ability to work independently with a hands-on approach to lead generation and deal closure.

Strategic thinker with strong market analysis and solution-tailoring skills.

Willingness to travel for client meetings and industry events.

Proficiency in sales performance tools, CRM software, and Microsoft Office Suite (Excel, PowerPoint).