VM Creatives for Brand | - Responsible for designing window displays for EBOs, B&S stores.
- Responsible for prop development for EBOs, B&S stores.
- Support in store designs (trial room artworks, shield artworks etc.) for specific stores.
- Create artworks for offer communications on basis of inputs (stores, offer dates etc.) from Operations team.
- Support in designing planograms for stores.
- Prepare adaptations of window displays.
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Negotiations with Vendors | - Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
- Get dockets for creative purchases.
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Secondary research | - On the basis of concepts from the Design team, conduct secondary research into international brands using online resources (style sites etc.).
- Conduct market visits (malls, retail stores etc.) to observe language communicated by competitors in visual displays.
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Seasonal visuals | - Receive seasonal visuals from Marketing post photoshoots and develop adaptations of same for Retail.
- Communicate guidelines for seasonal visuals to Retail.
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Updating the VM Manual | - Collate data and regularly update VM Manual for faades and window displays of stores.
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Feedback | - Provide regular and constructive feedback to stores on their displays to ensure they are in line with concept.
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