Key Result Areas
Supporting Actions
VM Creatives for Brand
- Responsible for designing window displays for EBOs, B&S stores.
- Responsible for prop development for EBOs, B&S stores.
- Support in store designs (trial room artworks, shield artworks etc.) for specific stores.
- Create artworks for offer communications on basis of inputs (stores, offer dates etc.) from Operations team.
- Support in designing planograms for stores.
- Prepare adaptations of window displays.
Negotiations with Vendors
- Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
- Get dockets for creative purchases.
Secondary research
- On the basis of concepts from the Design team, conduct secondary research into international brands using online resources (style sites etc.).
- Conduct market visits (malls, retail stores etc.) to observe language communicated by competitors in visual displays.
Seasonal visuals
- Receive seasonal visuals from Marketing post photoshoots and develop adaptations of same for Retail.
- Communicate guidelines for seasonal visuals to Retail.
Updating the VM Manual
- Collate data and regularly update VM Manual for faades and window displays of stores.
Feedback
- Provide regular and constructive feedback to stores on their displays to ensure they are in line with concept.
