Visual Designer

Role and Responsibilities

Be a core member of the Design Team, which operates as a subset of Marketing and Growth.

This role is expected to contribute to three broad areas, detailed as follows.

Brand Identity

Develop logos and brand identity assets for new brand launches

Create packaging designs for new private label product launches

Social Media

Design engaging social media graphics for multiple in-house D2C Ecom brands

Create short-form videos, like Instagram Reels, using digital imagery and Gen AI tools

Always deliver on agreed deadlines and respect the content publishing calendar

Share accountability on social media engagement, especially short video content

Websites and Blogs

• Create banners and static imagery for our ecommerce websites and blogs
• Help in rening product listing images for digital catalogues, especially private labels
• Support UI/UX by designing visual language (icons, typography, color schemes, etc.)
• There might be occasional ad-hoc work related to marketing campaigns, digital advertising assets, promotional emailers, or other marketing or business collaterals.
• Have healthy discussions with senior designers, content marketers, copywriters and in-house content creators in order to collect feedback and incorporate it in your work.
• Maintain a consistent visual identity across all brand touchpoints, in line with brand style guidelines, and serve as an eye for quality control, specific to design adherence, across social media, blogs, websites and other digital assets.

Desired Candidate:

• The ideal candidate is someone with 4-8 years of experience in designing for social media and digital platforms, preferably with global exposure.
• Applications and CVs without a portfolio link (Behance, or similar) will not be considered.
• Strong understanding of visual design principles, including layouts, typography, colour theory, and overall aesthetics, along with proficiency in popular design software such as Adobe Photoshop, Illustrator, Figma, or equivalent tools.
• A keen eye for aesthetics and detail, with the ability to work methodically and meet deadlines.
• Should be able to give and receive constructive criticism.
• Ability to leverage AI-driven design tools, including Gen-AI, for better efficiency and creativity.
• Candidates who have worked in fast-paced environments like those of start-ups or new and growing business divisions would be preferred.
• The candidate should share our mindset of working with incremental improvements and must be open to learn new things quickly. We are looking for someone who can work independently with a result-focus and is not afraid to experiment within accountability.
• The candidate should be solution-oriented with the ability to think clearly, logically and even laterally, when presented with a problem. We need someone who can communicate freely and fluently and can work eciently in an environment of remote team members.

Must have skills required :

Figma, Adobe CC Suite, Visual Design

Good to have skills :

• UI/UX, brand identity, Framer, Motion Graphics, Packaging, SOcial Media, Web Design, GenAI