About IndiFrame
India spends 1.25 lakh crore on windows & doors - and yet, homeowners can't name one trusted, loved brand in the category. That's the gap. That's the opportunity. And that's exactly what we're building at IndiFrame: a consumer-first, trust-led windows & doors brand that simplifies a jargon-heavy category and makes decision-making easy, confident, and even enjoyable.
We're backed by marquee investors (Titan Capital, Foundamental, Incubate Fund, Superb Capital amongst others), growing at 7x since inception, on track for 100 Cr ARR, and entering new cities as we speak.
We're building a HeroSage brand: warm, clear, guiding, insightful. Video is our sharpest weapon.
Role Description
We're looking for a creator-producer: someone who can ideate, shoot, and edit end-to-end - and obsess over making technical things feel simple, fun, premium, and human.
You'll work closely with the Creative & Content Head, Marketing Head, and the Founder, and you'll have insane ownership + creative freedom. If you love building formats, experimenting with styles, and shipping consistently, you'll thrive here.
What you'll create
We're going video-heavy across formats like:
- Fun, simple product explainers (turning technical into obvious)
- Brand films / brand stories (cinematic, emotional, premium)
- Reels/Shorts (highly engaging, culturally-relevant, high retention)
- Podcast IP (big vision) multi-camera shoots, set vibe, engaging, episodic , adapted across format, cut-downs, trailers
- On-ground stories: installations, customer homes, experience centers, BTS, founder-led narratives
- Performance creatives that feels like IndiFrame (not stock-ad content)
Responsbilities
Pre-production & Ideation
- Come up with kickass video concepts and shot ideas (weekly cadence)
- Collaborate on scripts, storyboards, hooks, and structure
- Plan shoots: locations, props, shot lists, schedules, basic budgets
Production
- Shoot high-quality content (mobile + camera setups both welcome)
- Handle lighting/audio basics, framing, composition, movement
- Direct talent (founder/team/customers) to get natural, confident takes
Post-production
- Edit long-form + short-form (Reels/Shorts/YouTube)
- Build an identifiable IndiFrame editing language: pacing, transitions, text style, sound design
- Add motion graphics when needed (simple, premium, not loud-for-the-sake-of-loud)
- Maintain fast turnaround, clean file management, versioning, and exports
Podcast IP (Front-row seat)
- Help build the look and feel of the podcast
- Shoot episodes, cut multi-cam, master audio flow
- Create a distribution engine: highlights, teasers, trailers, shorts
What we're looking for
- 14 years of experience as a videographer/editor (agency/brand/studio/creator)
- Strong portfolio that shows shoot + edit and range (not just one style)
- Great taste: you know what looks premium vs what looks amateur
- Ability to simplify complex ideas visually (the category is jargon-heavy - you make it human)
- Fast, consistent execution - you don't wait for perfect conditions to ship great work
- Comfortable being an owner
Tools & Skills
Must-have
- Editing: Premiere Pro / Final Cut / DaVinci Resolve
- Basic color correction + sound cleanup workflow
- Understanding of what works on IG Reels / YouTube Shorts / YouTube/LinkedIn
Good-to-have
- After Effects / Motion graphics basics
- Familiarity with AI-enabled tools: Veo 3,Runway, Descript, Firefly, Kling, etc.
- Frame.io or similar review workflows
What you'll get
This is a rare chance to help build India's first truly loved windows & doors brand - in a massive market with almost zero brand leadership. If you've wanted to create culture and category-defining content (not just campaigns), this is your shot.
What success looks like (in 90 days)
- A consistent content engine running (shoot edit publish cadence)
- IndiFrame has a recognizable video style and repeatable templates
- Product explainers that make homeowners say: Oh wow, I finally get it.
- Podcast pilot episodes + a cut-down system that can scale
To apply, send:
- Your portfolio / showreel (links work)
- 23 videos you're most proud of + what you did on them
- A short note: If you had to make windows & doors feel cool on Reels, what would you shoot first
To [Confidential Information]
