Company Details
- Company Overview: Sumwon Studios is a global fashion brand group focused on direct-to-consumer apparel and lifestyle brands.
- Founding & Headquarters: The company was founded in 2023 and is headquartered in Dubai, United Arab Emirates.
- Business Model: It operates an on-demand, data-informed supply-chain model that matches product production closely with real customer demand, reducing waste and inventory risk.
- Brand Portfolio: The group owns and manages multiple fashion labels across diverse segments, including menswear, womenswear, kidswear, and premium streetwear brands.
- Portfolio Highlights: Its brand lineup includes Sumwon (mens and womens), Missguided, BALR., AiiRZ, KiZN, and others, each with a distinct audience and design focus.
- Creative & Operational Workflow: The company integrates creative design, photography, content creation, and digital launch operations to accelerate product cycles.
- Global Reach: Sumwon Studios serves customers worldwide and has offices or operational bases in key markets including Dubai, London, and Manchester.
- Growth & Scale: In a short period, the company has rapidly expanded its revenue, workforce, and brand footprint, serving millions of customers through its agile model.
- Talent & Culture: Sumwon Studios actively hires across design, merchandising, marketing, content, and operations, emphasizing creativity, innovation, and trend responsiveness.
- Strategic Expansion: The company pursues a buy-and-build strategy by acquiring established brands and scaling them using its operational expertise.
Job Roles & Responsibilities
- Edit high-impact paid social videos (530 seconds) optimised for Meta and TikTok.
- Create multiple variations of each asset for A/B testing (hooks, captions, CTAs, pacing).
- Repurpose UGC, influencer content, testimonials and organic social into paid formats.
- Add motion graphics, subtitles, product callouts, overlays and brand elements.
- Build editable templates to enable rapid turnaround and scalable production.
Performance & Optimisation
- Collaborate with the Performance Marketing team and Paid Social Agency to understand creative insights and results.
- Use performance data to inform creative decisions, improving thumb-stop rate and conversion.
- Deliver weekly batches of creative tests, iterations and refreshes.
Content Sourcing & Direction
- Proactively research and leverage tools such as Motion and Foreplay to analyse competitor ads, creative patterns, and emerging trends at scale.
- Support the production team in briefing creators, influencers and internal teams on required footage and talking points.
- Provide direction on hooks, angles, storyboards and ad formats proven to convert.
- Identify emerging trends across formats, hooks, narratives, pacing, and visual styles, and translate these into actionable creative direction.
- Build and maintain a strong external creative reference library to inform briefs, concepts, and testing roadmaps.
AI & Creative Scaling Tools
- Research, test, and implement AI-powered tools that support creative ideation, production, and iteration at volume.
- Work cross-functionally to identify opportunities where automation and AI can meaningfully increase creative output and learning velocity without compromising quality or brand standards.
Brand & Quality Control
- Ensure all paid creative is on-brand, high-quality and aligned with campaign objectives.
- Continuously explore new editing techniques, transitions, effects and performance-first visuals.
Ideal candidate profile
- 3+ years proven experience editing paid social assets for TikTok, Meta and PMax.
- Strong proficiency in Premiere Pro, CapCut or similar editing tools.
- Experience in using platforms such as Foreplay and Motion for ad performance metrics and competitor analysis.
- Strong storytelling skills with a conversion-first, performance-driven mindset.
- Confidence working with UGC, influencer content and raw mobile footage.
- Knowledge of motion graphics, basic animation and text overlays (desirable).
- A fast, agile and trend-obsessed approach to content creation.
- A creative but commercial mindset - balancing bold ideas with data and performance.
- Excellent attention to detail, organisation and the ability to work in a fast-paced, test-and-learn environment with rapid turnarounds.
- Genuine excitement for social-first content and creating ads that actually convert.
