Role Overview
We're looking for a social-first Video & Content Strategist who understands what makes people stop scrolling. This is not a traditional video production role. The focus is on social media content, platform-native video formats, content writing, and performance-led storytelling.
The individual will lead a team of 5, shape content strategy, and turn ideas into short-form videos and formats that travel across platforms like Instagram, YouTube, and LinkedIn.
Location - Pune / Bengaluru
Work mode - WFO, 5 days a week
Experience - 5 to 7 years
Key Responsibilities
- Own social-first video & content strategy across platforms, with a strong focus on hooks, retention, and platform behavior.
- Conceptualise campaigns and BAU content that can be communicated clearly in 30 seconds or less.
- Lead and mentor a team (in social media department).
- Write and review scripts, outlines, and edits with a strong story-telling lens.
- Make strategic calls on trends - what to jump on, what to skip, and what to adapt for the brand.
- Collaborate with strategy, performance, and brand teams to align content with marketing goals.
- Oversee video production direction where needed.
- Track content performance (drop-off, watch time, engagement) and use insights to improve output.
Requirements
- Strong social media intuition.
- Experience in creating and leading brand content for social media, preferably in an agency or digital-first setup.
- Excellent content writing and scripting skills for short-form videos.
- Experience leading teams and managing creative workflows.
- High awareness of social media trends, platform changes, and emerging formats.
