Job DescriptionRole: Content Creator & Scriptwriter
Employment Type: Full-Time
Work Mode: In-office
Turn Social Media Trends into Ads That Sell
Mission of the Role
Create high-performing video ads for Meta (Instagram & Facebook) and YouTube that drive engagement, retention, and conversions.
About the Role
Are you a content creator who lives and breathes social media trends Do you enjoy turning insights into scroll-stopping ads
We're looking for a Content Creator & Scriptwriter who will take complete ownership of video adsfrom ideation and scripting to casting, production, and performance tracking. You'll work closely with editors, freelancers, and internal teams to build ads that truly perform.
Key Responsibilities1. Research & Insights
- Research UGC and viral content trends across Meta & YouTube
- Understand consumer psychology through interviews, content analysis, and Gen AI tools
- Identify hooks, patterns, and formats that drive strong performance
2. Scriptwriting
- Craft compelling, conversion-focused scripts
- Create strong hooks within the first 3 seconds
- Maintain high hold rates through engaging storytelling
3. Casting & Collaboration
- Shortlist and coordinate with actors
- Collaborate with freelancers and casting agencies for UGC-style content
4. Production
- Shoot ads using a mobile phone or professional camera setups (based on content style)
- Ensure raw footage aligns with the creative vision and platform requirements
5. Editing & Creative Direction
- Create clear, detailed briefs for editors
- Share complete mockups using tools like Canva to bring the ad vision to life
- Ensure final output matches the script and performance goals
6. Performance Tracking
- Track and analyze ad performance metrics
- Iterate and optimize creatives based on data and insights
What Will Help You Win in This Role
- Strong curiosity and ability to deeply understand consumer behavior
- Creative thinking with a performance mindset
- Ability to build strong hooks and high-retention content
- Exceptional execution skills with end-to-end ownershipthink like an entrepreneur
- Comfort working fast in a high-impact, performance-driven environment
Requirements
- Excellent portfolio showcasing content creation and scripting work
- Deep understanding of viral and UGC-style content
- Strong grasp of social media platforms and ad formats
- Age: No bar
- Education: No bar
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