Vice President Sales Marketing

Job Description

Vice President Sales & Marketing

Company: CHEMORO INDUSTRIES LIMITED (NKP Group of Industries)

Product: Chlorinated Paraffin Wax

Installed Capacity: 1,800 MT / Month

Location: Delhi NCR or Ahmedabad (with frequent travel)

Reporting To: Managing Director / Board

Role Purpose

The Vice President Sales & Marketing will be a business leader, not a transactional sales manager.

The role is responsible for driving volumes, margins, brand positioning, distributor network, exports, and long-term market dominance of the CHEMOCHLOR brand across India and international markets.

This position carries P&L ownership for CPW sales, market expansion responsibility, and potential strategic partnership / equity participation based on performance.

Key Responsibilities

1. Sales Leadership & Revenue Growth

Own and drive monthly sales of 1,800 MT+ CPW across domestic and export markets.

Build region-wise demand plans aligned with plant capacity and working capital.

Ensure price discipline, margin protection, and volume stability.

Lead sales for PVC, Cable, Rubber, Paint, Lubricants, Adhesives, Footwear & Plastic processors.

Convert CHEMORO from spot-based sales to relationship-based accounts.

2. Channel Development (Core Responsibility)

Design and execute DealerDistributorSuper Distributor network across:

India (North, West, South, East)

Middle East, Africa, South Asia, Europe

Implement pay-and-lift / low-credit / zero-credit models wherever possible.

Appoint, train, monitor, and remove non-performing channel partners.

Finalize margin structures, incentive slabs, territory protection, and SOPs.

3. Export & Global Market Expansion

Develop export business for CPW in Africa, Middle East, Southeast Asia, LATAM & Europe.

Work closely with ORFOM UK LTD for international trading and sourcing synergy.

Finalize pricing, contracts, Incoterms, payment terms, and risk mitigation.

Build direct relationships with large PVC compounders and cable manufacturers abroad.

4. Marketing & Brand Building

Position CHEMOCHLOR as a reliable, consistent, technically strong CPW brand.

Lead branding initiatives:

Website & solution pages

Trade exhibitions

Digital & LinkedIn positioning

Drive application-based selling, not commodity selling.

Support CSR-linked branding (Tree Certificate, sustainability initiatives).

5. Strategic Planning & Leadership

Prepare annual business plan, sales forecast, and expansion roadmap.

Work closely with Production, QC, Finance & Logistics teams.

Build and mentor a high-performance sales team (regional heads, key account managers).

Act as a strategic advisor to the MD on pricing cycles, market risks, and competition.

Eligibility & Experience

Mandatory

1220 years of experience in CPW / PVC additives / plasticizers / specialty chemicals.

Proven track record of 5002,000 MT/month sales responsibility.

Deep relationships with PVC processors, cable manufacturers & compounders.

Strong understanding of pricing cycles, credit risk, and raw material volatility.

Experience in dealer & distributor-driven chemical sales.

Preferred

Export market exposure (Africa / Middle East / Asia).

Experience scaling a new or growing chemical brand.

Ability to work in entrepreneur-driven organization, not MNC bureaucracy.

Compensation & Incentives

Salary: As per industry standards (aligned with VP-level chemical industry roles)

Performance-linked incentives tied to:

Volume

Margin

Receivables discipline

Potential Equity / Partnership Option:

Direct equity in CHEMORO INDUSTRIES LIMITED or

Strategic stake at Group company level (NKP Group)

Subject to performance milestones and board approval

(This is a leadership seat with wealth creation opportunity, not a fixed-salary job.)

What CHEMORO Offers

Fast-growing CPW manufacturing platform

Strong backward integration vision

Direct access to promoters & board

Authority to build markets your way

Opportunity to become a long-term partner, not just an employee

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