Vice President Real Estate Sales

Position: Vice President Real Estate Sales

Project: Dhanraj Legacy

Company: Dhanraj Global Corporation Pvt. Ltd.

Location: Khalapur, Maharashtra

Reporting To: President of Sales & Marketing

Employment Type: Full-Time | Leadership Role

About the Company

Dhanraj Global Corporation Pvt. Ltd. is a diversified real estate and hospitality group with a strong legacy in construction and development.

Dhanraj Legacy is a flagship residential development positioned as a high-volume, high-velocity housing project, forming a critical pillar in the Group's medium-term growth.

Role Objective

The Vice President Real Estate Sales will be responsible for end-to-end sales leadership for the Dhanraj Legacy project, ensuring timely inventory liquidation, revenue certainty, channel partner excellence, and brand-aligned sales execution.

This role is strategic and execution-driven, with direct accountability for sales planning, channel management, pricing strategy, collections discipline, and market penetration.

Key Responsibilities

1. Sales Strategy & Revenue Planning

Develop and execute the project-specific sales strategy aligned with overall business objectives.

Define sales phasing, pricing benchmarks, absorption targets, and monthly/quarterly revenue plans.

Ensure predictable cash inflows aligned with construction milestones and funding requirements.

Continuously analyze market trends, competitor pricing, and demand signals.

2. Channel Partner (CP) Management

Build, onboard, and manage a high-performance channel partner ecosystem.

Define CP incentive structures, brokerage frameworks, and performance benchmarks.

Conduct regular CP reviews, pipeline tracking, and conversion optimization.

Ensure ethical sales practices and compliance with RERA and company guidelines.

3. In-House Sales Team Leadership

Lead the project sales team including sales managers and executives.

Implement structured daily, weekly, and monthly sales reporting mechanisms.

Enforce SOPs for lead handling, site visits, booking processes, and documentation.

Drive a high-performance culture with clear accountability and measurable KPIs.

4. Collections & Customer Lifecycle Oversight

Ensure disciplined collections in line with agreed payment milestones.

Coordinate with CRM, accounts, and legal teams to minimize defaults and delays.

Oversee the customer journey from booking to agreement execution and handover coordination.

Handle escalations related to sales commitments and customer expectations.

5. Marketing & Demand Generation Alignment

Work closely with the marketing team to design campaigns that convert, not just generate leads.

Provide ground-level feedback on lead quality, campaign ROI, and messaging effectiveness.

Support brand-building initiatives while maintaining sales efficiency.

6. Governance, Compliance & Reporting

Ensure full compliance with RERA, legal, and internal governance frameworks.

Present structured MIS reports to MD and senior management covering:

Sales velocity

Revenue realization

Inventory status

Channel partner performance

Participate in senior management and board review meetings as required.

Key Performance Indicators (KPIs)

Monthly & quarterly sales targets achieved

Inventory absorption rate

Collection efficiency and ageing

Channel partner productivity

Lead-to-conversion ratio

Sales team productivity per head

Pricing realization vs plan

Candidate Profile

Education

MBA / PGDM in Sales, Marketing, or Business Management (preferred)

Bachelor's degree in any discipline (mandatory)

Experience

8+ years of experience in real estate sales

3 years in senior leadership roles (AVP / VP / Head of Sales)

Proven track record in large residential projects (200+ units)

Strong exposure to Mumbai / Navi Mumbai / MMR markets

Experience working with channel-driven sales models

Core Competencies

Strategic sales planning

Strong negotiation & closing skills

Deep CP network and market credibility

Financial & commercial acumen

Data-driven decision making

Leadership & people management

Governance and SOP orientation

Compensation & Growth

Competitive fixed + performance-linked incentive structure

Senior leadership exposure and board-level interaction