Job Title: Vice President – Marketing
Location: Noida
Employment Type: Full-Time
Department: Marketing & Growth
About the Company
Makunai Global is a rapidly growing SaaS company focused on delivering innovative business communication and automation solutions. Our product portfolio includes CRM platforms, WhatsApp Automation solutions, IVR systems, and AI-powered customer engagement tools designed to help businesses improve operational efficiency and customer interactions.
We are looking for a strategic and execution-focused Vice President – Marketing to lead brand growth, demand generation, product positioning, and customer acquisition initiatives across the organization.
Role Overview
The VP – Marketing will be responsible for building and executing the company's overall marketing strategy, driving brand visibility, generating qualified pipeline, and strengthening market positioning for our SaaS products.
This role requires a strong leader with expertise in B2B SaaS marketing, demand generation, performance marketing, product marketing, and team leadership. The ideal candidate should have experience scaling marketing operations in high-growth startup environments and driving measurable business impact.
Key ResponsibilitiesMarketing Strategy & Brand Growth
- Develop and execute the overall marketing strategy aligned with company growth and revenue goals.
- Build strong brand positioning and market presence for CRM, WhatsApp Automation, IVR, and AI-powered solutions.
- Lead brand awareness, thought leadership, and customer engagement initiatives across digital and offline channels.
- Define marketing KPIs, GTM plans, and growth frameworks.
Demand Generation & Pipeline Growth
- Drive inbound and outbound lead generation strategies to support revenue objectives.
- Lead multi-channel marketing campaigns including SEO, SEM, social media, email marketing, webinars, events, and partnerships.
- Optimize marketing funnels to improve lead quality, conversion rates, and customer acquisition efficiency.
- Collaborate closely with sales teams to improve pipeline generation and campaign effectiveness.
Product Marketing & GTM Execution
- Oversee product positioning, messaging, and competitive differentiation for SaaS products.
- Lead product launch campaigns, feature announcements, and customer communication strategies.
- Develop sales enablement materials including presentations, case studies, brochures, and battle cards.
- Conduct customer and market research to identify trends, customer pain points, and growth opportunities.
Performance Marketing & Analytics
- Manage paid marketing initiatives across Google Ads, LinkedIn, Meta, and other digital channels.
- Monitor campaign performance, attribution, CAC, ROI, and funnel metrics.
- Build data-driven reporting systems and dashboards to improve marketing efficiency.
- Leverage analytics and experimentation to optimize campaign performance and customer acquisition.
Team Leadership & Collaboration
- Build, mentor, and lead high-performing marketing, content, design, and growth teams.
- Collaborate with product, sales, customer success, and leadership teams on business growth initiatives.
- Establish scalable marketing processes, workflows, and automation systems.
- Manage agency relationships, vendors, and external marketing partnerships.
Events & Strategic Outreach
- Plan and execute industry events, webinars, partner campaigns, and networking initiatives.
- Strengthen the company's presence across industry forums, digital platforms, and strategic communities.
- Identify partnership and co-marketing opportunities to expand reach and brand visibility.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
- 8–15 years of experience in B2B SaaS Marketing, Demand Generation, Growth Marketing, or Product Marketing.
- Proven experience leading marketing teams and scaling marketing operations in SaaS or technology companies.
- Strong understanding of SaaS growth metrics, digital marketing funnels, and customer acquisition strategies.
- Expertise in performance marketing, SEO, email marketing, automation tools, and analytics platforms.
- Strong leadership, communication, analytical, and strategic planning skills.
- Experience with CRM platforms, marketing automation, and reporting tools.
Preferred Experience
- Experience in CRM, CPaaS, WhatsApp Automation, IVR, AI, or communication technology products.
- Startup or high-growth SaaS environment experience preferred.
- Understanding of enterprise and SMB customer acquisition strategies.
- Experience managing product-led and sales-assisted growth models is a plus.
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs) and pipeline contribution
- Customer Acquisition Cost (CAC)
- Campaign ROI and conversion rates
- Brand visibility and engagement metrics
- Website traffic and inbound lead growth
- Revenue contribution from marketing initiatives
- Retention and customer engagement performance
Why Join Us
- Opportunity to lead marketing for a fast-growing SaaS company.
- High ownership and strategic leadership exposure.
- Collaborative and innovation-driven work culture.
- Work with AI-powered communication and automation products.
- Competitive compensation and long-term growth opportunities.
